White Paper
Growth through Commercial
Mar 16, 2023
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The pharma industry continues on a track to growth. Yet the future will be very different from the past. The commercial battle will be a battle for experience and evidence with pharma success tied to health system impact and the ability to facilitate joint value creation. As a result, pharma commercial needs to reimagine its role and capabilities, levelling up with science-led innovation to drive value for society, patients, and for the industry. How do commercial leaders reimagine their role in an increasingly competitive environment, driven by continued industry growth but also by fundamental value capture challenges? Learn more in this IQVIA Commercial Services research-based viewpoint written by Cristina Alzaga-Chaudhry, EMEA Lead, Commercial Strategy & Transformation, IQVIA.

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