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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
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EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences
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Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
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Healthcare
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
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A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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Fact Sheet
IQVIA's LAAD Predictive Therapy Change Index (PTCI)
Combining the power of LAAD with AI/ML to predict HCP prescribing behaviors for patients most likely to change therapy
Nov 18, 2024
To increase speed to market, commercial leaders need a better way to empower their sales force using the power of Artificial Intelligence and Machine Learning (AI/ML) insights. They need the ability to quickly identify healthcare providers (HCPs) and to accurately predict prescribing behaviors in key therapeutic areas based on real patient-based opportunities. IQVIA's LAAD Predictive Therapy Change Index (PTCI) solution empowers brand leaders by harnessing the power of AI/ML to dynamically predict HCP prescriber patterns in critical therapeutic growth areas. Read the fact sheet to learn more.