Market Research

Discover integrated insights powered by primary research and secondary data analysis

IQVIA’s Primary Intelligence (PI) solutions integrate primary market research with secondary data and advanced analytics to provide the precise insights you need to make informed decisions.

Deliver precise insights with a streamlined and focused market research methodology

Today, there is more data available than ever before. Each set of primary and secondary data provides valuable insights, but it is crucial to integrate this data effectively. Existing market research solutions often fall short in integrating the depth and breadth of insights required in today's complex markets.

IQVIA Primary Intelligence stands out as an exception. Our team of experts excels in integrating custom and syndicated research with our extensive data resources, intelligent analytics, advanced technology, and therapeutic and operational expertise. This unique combination of expertise allows us to deliver comprehensive integrated insights to address your research needs.

Offer key studies that can be tailored to meet your research needs across different stakeholders

Customized Studies

Tailored solutions to effectively address your business objectives and maximize opportunities.

Tracker Studies

Measure key performance indicators in a dynamic market over time.

Syndicated Offerings

Benefit from a cost-efficient approach to address common market challenges and objectives. Gain valuable sales data insights to monitor and optimize your activities.

Through IQVIA's syndicated offerings, we can empower you with the latest and reliable insights into your brand's potential, maximizing untapped market opportunities

IQVIA WellTrack

Methodology

A syndicated market research study that helps organizations move forward by quantifying the behavior changes of healthcare patients/consumers and pharmacists using device-agnostic questionnaires. It includes:

  • IQVIA internal healthcare professional (HCP) panel
  • Survey administered by external vendors

Scope

  • Sample size of 6,000 consumers and 180 HCPs
  • Covers 6 countries in Southeast Asia
  • Covers key healthcare categories including purchase of prescription (Rx) and over-the-counter (OTC) drugs, channels of purchase, consumer pathway per category, telehealth, e-commerce, and company engagement

Impact

Designed to help businesses understand the changes in healthcare consumption, engagement, and the healthcare landscape. It enables businesses to stay updated with emerging market trends.

IQVIA Onco 360 Indication Tracker

Methodology

A dedicated oncology syndicated market research study that combines patient-level data and physician perception, triangulated with IQVIA’s proprietary sales data, to quantify market trends. It includes:

  • Patient diary
  • Primary market research survey
  • IQVIA’s sales data

Scope

  • Sample size of 10 medical oncologists and 50-100 patient diaries per indication
  • Covers 3 countries in Southeast Asia
  • Covers various aspects including current and previous drug therapy, key diagnostic tests, brand/sales per cancer indication, reimbursement status, out-of-pocket (OOP) costs, drivers and barriers of prescribing

Impact

Designed to help businesses understand the patient care journey, product performance, market trends, and active patient access programs. It can ultimately help reduce barriers to diagnosis and treatment by accelerating the introduction of patient access or affordability programs.

 

Adult Vaccination Tracker

Methodology

The tracker collects consumer data about vaccine awareness, acceptance, and willingness to pay through an online survey.

Scope

  • Sample size of 250 consumers who are involved in the decisions of purchasing vaccines
  • Covers 4 countries in Southeast Asia
  • Covers various topics including health status overview, health practices, vaccine perception, awareness, adoption, accessibility, experience, financing and willingness to pay

Impact

Designed to assist businesses in gaining a better understanding of consumer behavior and market demand. Through educational initiatives, it aims to enhance the coverage of adult vaccination and improve public health outcomes.

GoldenTrack

Methodology

Quantitative interviews conducted using device-agnostic questionnaires:

  • IQVIA internal healthcare professional (HCP) panel
  • Survey administered by external vendors

Scope

  • Sample size of 9,000 seniors and caregivers, as well as 360 HCPs
  • Covers 12 countries in Southeast Asia
  • Covers various topics including perceived quality of life, health/disease profiling, functional assessment, behaviors towards healthcare, shopper behaviors and experience

Impact

Designed to help business better understand the emerging health trends and needs of aging consumers. It aims to identify key engagement touchpoints and develop a personalized marketing mix amongst seniors in relation to choosing healthcare products.

IQVIA’s Primary Intelligence (PI) solutions integrate primary market research with secondary data and advanced analytics to provide the precise insights you need to make informed decisions.
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