MARKET INTELLIGENCE SOLUTIONS

Account Level Hospital Profiler (ALHP)

IQVIA’s Account Level Hospital Profiler (ALHP) offers the most granular, accurate and complete view of UK secondary care account level prescribing, enabling visibility of usage at hospital level for own brand and competitor products.

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Account Level Hospital Profiler (ALHP)

Enhancing sales force effectiveness at a granular level

ALHP offers hospital level insight into how and where products are prescribed, and where patients are treated within the NHS secondary care market.  ALHP insights are derived from combined multiple datasets that support the accurate identification of where to focus sales efforts, enhance patient care and maximise commercial performance.

ALHP's seamless connectivity, embedded intelligence and intuitive design enables activities such as customer targeting, tracking launch uptakes, performance monitoring, sales force sizing and territory planning.

 

ALHP Facts

  • IQVIA processes proprietary and open dataset feeds from ~ 270 NHS Trusts and Health Boards
  • Reports 130+  specialty types and provides molecule, brand and individual pack reporting for own brand and competitors
  • Data displays usage at a hospital site level, and covers ~97% of total bed numbers
  • Breakdown of commercial vs clinical trial usage available

ALHP Supports

  • Brand Teams drive commercial strategy through a granular understanding of the market
  • Commercial Teams assist local conversations around specific account needs and behaviours
  • Sales Managers set appropriate targets, drive incentives, and develop strategies with account managers to achieve and increase performance
  • Business Intelligence Teams track performance vs objective and identify opportunities

ALHP Reporting

  • Metrics are provided in units, cash and days on therapy (converted)
  • Flexible visualisation dashboards provide access to key insights, including top win/loss accounts
  • Tailored services complemented by IQVIA expertise and wider data assets

Market Intelligence Solutions

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