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Press Release

IQVIA与SocialMED达成独家战略合作 智能营销全方位升维

10月 31, 2019
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  • IQVIA与SocialMED达成独家战略合作 智能营销全方位升维

（2019年10月31日，上海）今日，IQVIA宣布与SocialMED（下称“智云”）达成独家战略合作，共建基于人工智能的远程数字化营销服务解决方案，成立中国数字化销售代表运营中心，联动线上线下渠道，将数据和算法真正转化为商业创新和实践，共同推动数字化精准营销升维，释放数字智慧医疗价值。

在医保控费、带量采购、一票制等多项重拳医改措施并举的背景下，跨国和本土药企都在积极谋求转型之路。高居不下的研发和人力成本、难以触达的核心相关方和广阔市场、严格的合规需求，导致企业利润进一步收窄，传统营销方式已是明日黄花。将院内市场做深，将院外市场做广，使创新产品迅速占领市场，精准获得意见领袖的认同，高效、合规地渗透到基层市场，是企业在阵痛期的迫切需求。

过去几年中，大多数跨国和本土企业都在探索如何实施数字营销战略，以期带来真正的业绩提升。但是，以往的数字营销实践往往容易产生多个断层：线上营销与线下销售的割裂，效果追踪的缺失、营销内容的千人一面等。为了解决现存数字营销的痛点，IQVIA与智云联手打造的数字营销综合解决方案应运而生，以医院、零售、医疗机构、医生和患者全方位、多层次的数据为基础，充分结合200多位数据科学家对行业的深刻洞察，在人工智能和深度学习算法的加持下，设立数字化销售代表运营中心，精准满足医生对高价值、高关联性的医学知识的需求。除了提供精准的学术内容，IQVIA-智云数字营销综合解决方案还能在合适的时间和极度颗粒化的场景下提供服务。通过紧密互动，使企业和医生之间持续良性沟通，而医生的反馈又成为技术和服务迭代的源泉，快速响应日益变化的环境和需求，构建多元场景应用下实时化、智能化、平台化的“生态闭环”营销解决方案。

IQVIA与智云联手打造的数字营销综合解决方案是真正实现全营销渠道覆盖和联动的解决方案，除了以虚拟代表为核心的新型远程学术推广模型，还可联合线下代表、医生社区、在线学习平台等进行定向多渠道营销，扩大品牌张力，强化客户体验，提升营销转化率，满足药品在不同生命周期的目标。

IQVIA大中华区总裁宓子厚表示，“创新和变革是IQVIA的基因，我们一直致力于通过不懈的创新力、前沿的技术和深刻的洞察力，促进医疗健康行业智能商业的转型升级。与智云的合作实现了数据、技术和战略的高度融合和落地，是顺应之举，也是行业之聚力，期待为全行业数字化转型注入新的血液和力量。”

SocialMED总经理颜国伟对合作充满信心，他表示，“技术驱动，数据决策，已经逐步演化为医药营销实践的核心能力。智云将进一步聚焦在，用户体验升级，行为数据聚合和营销转化率提升等关键输出。和IQVIA的合作完善了智能商业通路，从而将医药数字营销的大数据洞察，升纬战略，精细运营等服务链打通，为用户带来更深更广的价值。”

在瞬息万变的大环境和竞争白热化的商业环境下，医疗产业服务链上的各方都亟需通过数字营销的升维战略，精细运营，智能决策。大数据、技术和洞察性解决方案，将助力实现从商业的数据化到数据的商业化，真正落地并激活潜在价值 ，实现多方共赢。

关于IQVIA
IQVIA艾昆纬（纽交所代码：IQV）是全球领先的信息、创新技术和研发外包服务企业，致力于通过使用数据和科学，帮助医疗健康行业客户为患者提供更好的解决方案。IQVIA源于艾美仕（IMS Health）和昆泰（Quintiles）的合并，利用医疗信息、技术、分析和人类智慧的进步，提供一系列解决方案，推动医疗健康行业的发展。IQVIA帮助客户不断改善临床研发效率和提高商业绩效，坚信创新的力量，提高病患治愈的可能。IQVIA全球6万多名员工，遍布100多个国家，坚信人类数据科学的力量，让梦想变成现实。IQVIA CORE™是我们业务解决方案的基石，完美结合大数据、先进技术和海量行业信息分析，形成有实际指导意义的行业洞见。

IQVIA是保护患者个人隐私的全球领导者。IQVIA拥有多种多样的加强型隐私技术和保障手段，能够在保护个人隐私的同时对信息进行管理，从而推动医疗的发展。这些洞见和执行能力帮助生物科技、医疗设备、制药公司、医学研究者、政府机关、支付方以及其他医疗利益相关方，获得对疾病、人类行为和科技进步更深入的理解，共同朝着治愈各类疾病的方向迈进。更多详情，请登录官网www.IQVIA.com查询。

关于SocialMED
SocialMED是中国医药行业数字营销解决方案的先行者。基于自主研发的智云SCRM系统和大数据平台，为医药品牌提供包含战略-软件-大数据-实施团队为一体的数字化解决方案和营销服务。自2017年以来，SocialMED已经参与到数家跨国医药企业以虚拟代表为核心的远程精准营销项目中，所涉及的治疗领域包括了心血管，呼吸，疫苗，泌尿，肿瘤等疾病。作为高新科技企业，智云SCRM连续两年通过了国家ISO9001，ISO27001认证，并获得了国家软件产品证书。更多详情，请登录官网www.zhiyunyilu.com查询。

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