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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

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Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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"Global Trends in R&D 2024

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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Case Study
Improving Patient Identification 95x with AI-Powered Modeling
See how IQVIA leveraged our AI and ML algorithms to help identify high-value HCPs with speed and accuracy
May 02, 2023
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  • Improving Patient Identification 95x with AI-Powered Modeling
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Improving Patient Identification 95x with AI-Powered Modeling

See how IQVIA leveraged our AI and ML algorithms to help identify high-value HCPs with speed and accuracy

IQVIA's global Real World Data (RWD) assets, combined with our artificial intelligence (AI) and machine learning (ML) algorithms power commercial success and get important healthcare insights, faster, and more efficiently than ever before.

This new client case study shows how we leveraged our AI and ML algorithms to help our healthcare clients find the right patients, identify high-value HCPs (healthcare providers), and reveal patient journey insights with speed.

Important Outcomes of this Case Study:

Our AI-powered modelling helped produce results like these:

  • A predictive model that identified patients 95x better than the client’s prior rules-based approach
  • Relevant and timely alerts tailored to client’s sales force need
  • Improved patient identification by the AI-generated model and linkage to high priority HCPs

AI/ML Drives Unmatched Success
Advanced healthcare analytics platforms, with their ability to process patient data in massive volumes and with a precision beyond any other method, can provide greater efficiency, accelerating critical time to insight. What AI/ML methods can do together may even be categorically different, for example, finding patients who are at high risk for certain conditions before the conditions themselves are clinically evident.

Speak to an IQVIA AI Expert

Interested in how IQVIA AI-powered modeling can dramatically accelerate your results? Ask to speak with an expert in producing AI-powered results. Or see other IQVIA AI case studies showing improvements in patient identification and healthcare provider segmentation.

Have questions? Want a demonstration?

We'd love to show you how AI and Machine Learning can help you find the right patients, the right HCPs, and develop patient journey insights with precision and speed.

Just send us a message and we'll connect you to a dedicated expert who you can give you a demonstration, customized to your goals and needs.

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Related solutions

HCP Targeting and Segmentation

Use predictive analytics and machine learning to identify providers most likely to prescribe your brand, and see ways to cut through the noise.

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