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Case Study
Improving Launch by Identifying and Profiling the Most Relevant KOLs
A client enhanced their Medical Affairs outreach and dramatically increased their share of mention in publications and conferences, leading to improved ROI
Jul 31, 2024
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  • Improving Launch by Identifying and Profiling the Most Relevant KOLs
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In today's highly competitive healthcare landscape, identifying and engaging with the right key opinion leaders (KOLs) is crucial for a successful product launch. 

A pharma client launching a new product in a crowded therapy area faced this challenge and needed a data-driven solution to identify and profile the most relevant KOLs. 

Here's how IQVIA's stakeholder identification and profiling services helped the client achieve their goals:

Identifying the Right KOLs: 

IQVIA leveraged claims data and social media data to identify clinical KOLs and digital opinion leaders (DOLs) most relevant to the client's therapy area. This approach helped the client save valuable time and resources by avoiding the manual research process.

Monitoring KOL Engagement: 

IQVIA also developed alerts on the latest relevant science to improve the relevance and timing of client interactions with KOLs. This helped the client stay ahead of the curve and engage with KOLs in a timely and impactful manner.

Results and Implications: 

The client was able to optimize their Medical Affairs engagement activities, save $2.5M annually in MSL research time, and prioritize their KOLs for maximum impact. They also significantly increased their share of mentions in publications and conferences compared to their competitors, leading to improved ROI.

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