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"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

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Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

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"Global Trends in R&D 2024

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"DCTs Deliver Big ROI

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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Case Study
Client Case Study: Optimizing Rare Disease Field Engagement with Integrated Sales Representative Alerts
See how a client significantly improved their field engagement by integrating healthcare provider digital behavior with clinical data
Sep 12, 2024
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  • Client Case Study: Optimizing Rare Disease Field Engagement with Integrated Sales Representative Alerts
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Optimizing Rare Disease Field Engagement with Integrated Field Alerts

In the competitive landscape of rare disease treatment, timely and effective engagement with healthcare providers (HCPs) is essential. Our latest case study demonstrates how IQVIA’s Integrated Field Alerts can significantly improve field engagement and optimize product adoption.

The Challenge

Marketing a drug for an ultra-rare disease presents unique challenges, especially with the introduction of new competitors. Identifying and engaging relevant HCPs quickly and before treatment decisions are made is crucial for optimizing product adoption.

The Solution

IQVIA designed an integrated field alerts program that leverages deterministic HCP digital behavioral insights from IQVIA’s Audience Identity Manager® XR (AIM XR) technology. This enhanced the existing alerts program by providing more precise and actionable HCP insights to pair with clinical insights.

Results

The integrated HCP alert program delivered several key benefits:

  • More Efficient Field Engagement: Address HCP informational needs promptly and prioritize HCP calls effectively.
  • More Effective Engagement: Tailor HCP messaging appropriately based on enriched data.
  • Increased HCP Engagement: Significant increase in open rates for rep-triggered emails.

Have questions? Want a demonstration?

We'd love to show you how AI and Machine Learning can help you find the right patients, the right HCPs, and develop patient journey insights with precision and speed.

Just send us a message and we'll connect you to a dedicated expert who you can give you a demonstration, customized to your goals and needs.

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