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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

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Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

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Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

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Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

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"Global Trends in R&D 2024

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Unlock your potential to drive healthcare forward

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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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Case Study
Client Case Study: Improving Predictive Precision of Oncology Patient Modeling with Enriched Data
See how an IQVIA client boosted predictive precision of patients by 8% with enriched data
Sep 12, 2024
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  • Client Case Study: Improving Predictive Precision of Oncology Patient Modeling with Enriched Data
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Improving Predictive Precision in Oncology with Integrated Field Alerts

In the rapidly evolving field of oncology, identifying the right patients and healthcare providers (HCPs) is crucial for effective treatment and improved outcomes. Our latest case study showcases how IQVIA’s Integrated Field Alerts can significantly enhance predictive precision in oncology patient modeling.

The Challenge

CAR T-cell therapy, a groundbreaking immunotherapy, presents unique challenges due to limited data availability and niche patient populations. Predicting potentially eligible patients and identifying treating HCPs requires innovative solutions.

The Solution

By integrating healthcare practitioner digital behavior data with clinical claims data, IQVIA’s research team achieved significant improvements in predictive precision.

Initially, using claims data alone, the model precision was 60%. However, by enriching this data with IQVIA’s Audience Identity Manager® XR (AIM XR) data, which provides behavioral insights for HCPs, the team developed advanced AI and machine-learning models to boost precision.

Results

The enriched data led to an 8% improvement in predictive precision, resulting in a stronger return on investment.

Key Benefits:

Enhanced Predictive Precision: Achieve higher accuracy in identifying potential patients.

Effective HCP Triggers and Alerts: Leverage enriched data to generate precise alerts to your salesforce.

Improved Salesforce Effectiveness: Empower your salesforce to reach the right HCPs with actionable insights

Have questions? Want a demonstration?

We'd love to show you how AI and Machine Learning can help you find the right patients, the right HCPs, and develop patient journey insights with precision and speed.

Just send us a message and we'll connect you to a dedicated expert who you can give you a demonstration, customized to your goals and needs.

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