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MAIN/Who We Help
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WHO WE HELP
  • Pharmaceutical Manufacturers
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Pharmaceutical Manufacturers

Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.

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Pharmaceutical Manufacturers
Emerging Biopharma (Global page)

Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.

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MedTech

Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.

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MedTech
Financial Institutions

Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.

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Insurers and Risk

Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.

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Medical Specialty and Patient Advocacy

Transform into a data-driven organization that enhances your specialty and showcases value to your members through digital transformation.

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Insights/
U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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BLOGS, WHITE PAPERS & CASE STUDIES

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"IQVIA AI Medical Record Review

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"Decoding DSCSA: Ensuring Compliance in the Pharmaceutical Supply Chain

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"26th Controlled Substances and State Regulatory Conference

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Contact Us/
White Paper
Navigating the Inbox: Email Trends and Insights for Healthcare Provider Marketing
Email Trends and Insights for Marketers Engaging Healthcare Providers
Jul 17, 2024
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Navigating the Inbox:  HCP Email Trends and Insights for Healthcare Marketers delves into the latest trends, strategies, and best practices for engaging healthcare providers (HCPs) in email marketing.

IQVIA’s email experts analyzed more than 150 million emails, deployed to U.S.-based physicians from January 1 to December 31, 2023. This analysis included a deeper dive into the email performance for three therapeutic specialties, with data for 27 medical specialties and 114 subspecialties.  This comprehensive report covers:

  • The State of Email Marketing: Explore current trends and evolutionary shifts impacting email communication.
  • Email by the Numbers: Dive into analysis and benchmarks from millions of emails sent to HCPs in 2023.
  • Key Learnings: Gain insights to guide email campaign planning and deployment strategies.
  • The Future of Email Marketing: Despite concerns surrounding the changes to the email marketing landscape, email will continue to be the foundation of digital marketing in 2024.
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