Power your growth by reaching the right physicians and their patients.
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreHarness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
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Discover InnovationsNavigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
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Enhance Your SpecialtyA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
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EXPLORE PODCASTSA recent survey of health systems showed that reducing patient leakage is a priority for 94% of respondents but only 10% of them have high confidence in their ability to adequately address the associated drivers.
One strategy is to leverage technology like NLP, an arm of AI, to surface additional patient context using the unstructured text in patient records. Using sentiment analysis, NLP can also help providers identify and address the factors that cause patients to seek care elsewhere in claims, social media data, and call center transcripts. By harnessing NLP to extract patient level insights across these data sources health systems care management teams can identify which patients struggle with access to care, and ultimately drive improvements to quality and the patient experience.