Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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EXPLORE PODCASTSAn emerging biopharmaceutical (EBP) company was launching a new product in the obesity market and needed a way to analyze and understand the entire market landscape in order to make informed strategic decisions. The customer was given three weeks to prepare for a board meeting where they would discuss the strategy centered around their new launch and needed immediate access to reliable, high-quality data analytics that supported their position for presentation to key stakeholders.
To solve the challenge, the customer was given access to the Brand Analytics Platform. Since the tool is a true out of the box, configurable, end-to-end solution from data inquiry to insights, IQVIA was able to deliver and implement the technology and provide the expected results within the three-week time constraint while avoiding the potential high IT cost and time delays of a traditional implementation.
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