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Case Study
Expanding the Scope of Specialized Sales Consultants in the Clinical Healthcare Setting
IQVIA MedTech partners with customers to diversify the role of their sales professionals
Oct 04, 2024
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  • Expanding the Scope of Specialized Sales Consultants in the Clinical Healthcare Setting
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Discover how a multinational medical device manufacturer was able to optimize their sales force by partnering with IQVIA MedTech to create a specialized role for associate case coverage representatives. This initiative reduced the time-to-hire by half, allowing experienced sales consultants to focus on revenue-generating activities while maintaining high-quality product support in clinical settings. The program also improved training efficiency and increased the retention rate of full-time employees.

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