Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreHarness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
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Enhance Your SpecialtyA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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EXPLORE PODCASTSThe continued growth and investment by commercial pharma organizations in new customer engagement and omnichannel capabilities is showing no signs of slowing down. The pandemic increased healthcare professionals’ (HCP’s) digital maturity and comfort levels, while accelerating life sciences companies’ investment in and adoption of digital and virtual channels.
In this webinar, we’ll explore how shifting dynamics in the healthcare ecosystem are driving the need to rethink how investment decisions are made. Now, more than ever, it is crucial that commercial investment decisions take an integrated approach that account for both HCP and patient promotional efforts, as well as payer controls.
Matthew Smith
Senior Principal, New Commercial Models & Digital Health, IQVIA
Christie Conn
Vice President, Brand & Commercial Strategy, IQVIA
Pankaj Gupta
Senior Principal, Offering Design Team, IQVIA
Harini Raman
Associate Principal, Digital Enablement, IQVIA