Podcast
Launch Excellence Podcast Series Episode 1: Preview of Launch Excellence VIII Report
Discover how the launch environment is changing due to a more complex patient journey and omnichannel HCP engagement.
Aug 31, 2023

Sarah Rickwood and Kirstie Scott kick off the new Launch Excellence podcast series with a preview of their new white paper, Launch Excellence VIII. The authors discuss the evolving launch environment, post-Pandemic underperformance, resilient launches, and the latest insights on whether the "six-month window" holds in the challenging post-Pandemic environment.

Featured speakers:

Sarah Rickwood, Vice President, EMEA Thought Leadership, IQVIA
Kirstie Scott, Consultant, EMEA Thought Leadership, IQVIA

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