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Omnichannel Customer Engagement: First steps to deliver a more personalized commercial model
How small and emerging biopharma organizations leverage New Commercial Models to deliver omnichannel engagement
Apr 09, 2025
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IQVIA's New Commercial Models for engagement provides emerging biopharma companies a new integrated approach to customer engagement where in-person, digital, and virtual engagement are all working in harmony. Discover the driving factors, leading best practices, and first steps to delivering a more personalized commercial model for both small and precommercial organizations.

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