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Established Brands: Under Pressure to do More with Less? Explore Options to Thrive
May 07, 2024
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This article written by IQVIA CSO experts KIRK HARMON, Vice President and General Manager, Contract Sales Organization and JAVE CASTILLO, Vice President, CSO Solutions outlines three ways CSO solutions can help biopharma marketing teams thrive when facing loss of exclusivity with their franchise, product portfolio or therapy area.

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