Next Best Action

Achieve Omnichannel Success

HCPs today face “information overwhelm” as they interact with life sciences companies across a growing number of digital and personal touchpoints. It is more critical than ever to deliver personalized and contextually relevant messages at the optimal time through their preferred communication channel.

Unmatched & Hyper-Personalized Use Cases

Leverage over 200+ extendible algorithms (rules- and ML-based) for the most effective omnichannel orchestration.

  • Broadest integration of personal and digital behavioral insights
  • Best-in-Class Dynamic Micro-Segmentation
  • Holistic visualizations that identify optimized customer journeys

Ensure insights are relevant to changing market dynamics and business needs.

Identify the right customer, channel, message, and cadence at the right time with deep contextual intelligence

  • Combine Rules- and ML-based approaches
  • Actionable workflow-based recommendations
  • Improve HCP value segmentation based on physician and patient insights

Empower any user to execute brand strategy locally with flexible algorithm tuning and adaptations

Self-service apps to manage end to end algorithm lifecycles for each brand

  • Unique self-service capability for easy local adaptation
  • Increase organizational value by democratizing ML algorithms to business users
  • Bring and scale custom algorithms

Trusted Customer Delivery and Change Management Approach for Faster ROI

Connect insights from algorithms with proven prediction accuracy to drive adoption and meet business objectives

  • Out-of-the-box Next Best Action and Dynamic Micro-Segmentation algorithms
  • Comprehensive (300+) KPI (Key Performance Indicators) Library
  • Leverage IQVIA’s team of local experts

Uniquely configurable for your custom needs

Leverage an open architecture (truly modular and interoperable) SaaS solution that helps customers realize the greatest economies of scale

  • Robust roadmap and investment plan
  • Customer 360 view
  • Works with any ecosystem with advanced data privacy and security policies
  • Scale Next Best Action programs with experiment tracking

ANNOUNCEMENT

Snowflake Selects IQVIA as Global Leader in New Report

The 2023 Modern Marketing Data Stack Report by Snowflake evaluated over 8000+ Snowflake customers as of April 2023. The Modern Marketing Data Stack Report is  a summary of a comprehensive year-long analysis of the data tools, applications, technologies and processes that organizations are leveraging in their marketing data stacks. 

We are thrilled that Snowflake named IQVIA as the Health marketplace leader in the category of Measurement & Attribution. Click below for more details in our latest blog.

ANNOUNCEMENT
IQVIA’s Next Best Action Solution is Honored in the 2023 Stevie Awards
We are proud to announce that IQVIA Next Best Action won a Stevie Award in the Big Data Solutions Category! This award recognizes the platform’s ability to help commercial teams precisely target high-value HCPs and engagement with embedded intelligence and actionable insights.
Announcement
IQVIA named highest-positioned Leader by Everest Group
The 2023 Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment evaluated 17 life sciences sales and marketing operations providers serving the industry. 

IQVIA was the highest-scoring provider named in the Leader category.
Iqvia Human data science

Driving Adoption of Life Science Business Intelligence Tools

Learn how the IQVIA Personalization Hub delivers tailored analytics and recommendations through a continually enhanced AI-driven user experience. Drive greater adoption by leveraging an outside-in approach to business intelligence.

Medical professionals observing demonstration

Outperform by 30%

In a post-COVID-19 world, HCP expectations have changed, and a new engagement paradigm has emerged. Once a predominantly push-based model, today’s digital evolution has shifted HCP engagement to a hybrid push-and-pull-based model across a diverse ecosystem of channels and stakeholders. Commercial teams at pharma companies are turning to artificial intelligence to deliver seamless, personalized HCP journeys through flexible, pre-defined algorithms and analytics-driven recommendations embedded within workflows.

Top Pharma Company Drives Growth with Insight Orchestration

Discover in this case study how a top pharmaceutical company recognized the need to adapt and modernize the way their sales team engaged with customers. They turned to IQVIA to gain deeper insight into clients preferences, strategies for optimizing outreach and focus on growth.

Colleagues collaborating together in front of laptop

OCE+ improves engagement to drive sales growth

See how a midsize pharma optimized field force execution by adopting IQVIA OCE+ to improve HCP engagement and drive sales growth. With OCE+, the team could access the right information at any time to take prompt action to improve weekly call planning, execution, and expanded email engagements. 

The client realized an immediate sales uplift shortly after deploying, driving higher sales growth across both high and low volume customers – with adoption over 80% by week four. Explore how IQVIA OCE+ delivered contextually driven AI/ML insights to improve field force digital coordination and optimize in-person touchpoints.

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