OCE+

The best just got better with OCE+

Your solution to tackle the "next normal," OCE+ is an expansion of IQVIA’s Orchestrated Customer Engagement platform in response to the evolving needs of the life sciences commercial model. OCE+ brings to market a series of future-proof differentiating capabilities, starting with embedded intelligence in OCE products powered by Next Best Action AI recommendation engine.

With OCE+, commercial teams can improve decision making and engagement effectiveness across all channels.

Meet the New Power Couple: OCE + Next Best Action

Commercial teams’ productivity is often hindered when trapped in a single-view dashboard and separated from business processes, so they don’t have the insight they need, when they need it, at the moment of decision-making…until now.

IQVIA Orchestrated Customer Engagement and IQVIA Next Best Action have come together to give you the productivity boost you need.

By embedding intelligence and AI decision-support into daily workflows, recommendations trigger action at the point of execution – inherently improving the way work gets done.

AI Meet Behavior-Changing Technology

HCPs now expect contextually rich experiences with 24/7 access to personalized information, so the need for behavior-changing intelligence and decision-making support is paramount for commercial teams to effectively engage. 

Leveraging Connected Intelligence™, only IQVIA brings together unmatched data, advanced analytics, and AI/ML algorithms to generate the insights that matter most to you, for you.

Work Smarter, Not Harder

Optimize sales and marketing activities using actionable insights and real-time intelligence throughout the commercial process to drive speed and precision decision making.

  • Improve the efficiency and impact of your sales force
  • Align and improve field execution
  • Prioritize to compete more effectively

Drive Omnichannel Excellence

Deliver marketing campaigns to engage in smarter, more relevant, deliberate interactions that add customer value.

  • Improve channel execution aligned with strategic brand objectives
  • Orchestrate messages and actions across channels
  • Improve return on brand and marketing investments

IQVIA Launches OCE+ To Deliver Enhanced AI-Driven Customer Engagement

IQVIA announced the launch of OCE+ to our industry leading customer engagement platform.

OCE+ adds IQVIA’s Next Best Action recommendation engine to provide enhanced HCP experiences, improved productivity, and increased ROI for life sciences companies. The seamless out-of-the-box integration provides flexible and scalable access to meet all customer engagement needs.

Check out the Press Release for further details.

CUSTOMER SUCCESS STORY

OCE+ improves engagement to drive sales growth

See how a midsize global life science company optimized field force execution by adopting IQVIA OCE+  to improve HCP engagement and drive sales growth.  With OCE+, the company could leverage a CRM built to contextually deliver AI/ML-driven insights to the field team to optimally engage customers both in-person and through digital channels – better positioning the commercial team for improved productivity and increased ROI.

The client realized an immediate sales uplift shortly after deploying, driving higher sales growth with adoption over 80% by week four.  Download now to read more.

We required an engagement solution that allowed our sales teams to provide a high-level of personalized interactions with our healthcare providers. IQVIA’s OCE+ allows them to adapt in real-time to the changing need of our customers.

Commercial Leader
Midsize life sciences company

Check out our new eBook: “The AI/ML Algorithms Behind OCE+”

IQVIA OCE’s rich variety of AI/ML algorithms generate contextual, actionable, and trackable recommendations to improve decision-making when it matters most. This interactive eBook explores the inner workings of five key algorithms and how IQVIA is leading the way in the new frontier of intelligent customer engagement.

IQVIA Technologies Healthcare

Improve decision making and elevate HCP engagement with OCE+

IQVIA OCE powered by Next Best Action provides the accuracy, speed and confidence commercial teams need to engage the right HCP, at the right time, with the right message through their preferred channels. With this new powerful synergy, you can cut through digital noise to deliver seamless, personalized customer experiences.

Download this fact sheet and learn how to exceed HCP expectations and achieve new levels of success.

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