Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MORE
Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTS
By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MORE
Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MORE
Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.
LEARN MORE
The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MORE
The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MORE
IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MORE
Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORECareers, culture and everything in between. Find out what’s going on right here, right now.
LEARN MORE
"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSIn a noisy consumer health market, ensuring your OTC, personal care or supplement brands cut through is key. IQVIA Consumer Health uses Connected Intelligence to co-create and execute launch strategies that place your brands top of consumers’ and HCPs’ minds.
IQVIA Consumer Health has extensive experience in designing and executing consumer home use studies including monitoring of:
IQVIA Consumer Health’s Qualitative studies expertise can give you the deep insights you need to understand how consumers interact with your products and help drive better consumer-centric experiences including:
The right, evidence-backed claim can make a bug difference in a crowded marketplace. IQVIA Consumer Health’s expertise across both clinical and commercial claims generation – utilizing all formats from classic RCTs to virtual and hybrid studies - can take your brand to top of mind with consumers and HCPs.
Read more about some of our successful claims projects here:
https://www.iqvia.com/blogs/2021/05/consumer-satisfaction-equals-compelling-claims
While your product maybe safe and effective, ensuring it is easy and pleasant to take is equally important to ensure compliance and drive consumer loyalty. IQVIA Consumer Health’s sensory testing expertise can ensure your product meets consumer expectations, whether its color, odor, taste, size, shape, and special features, such as touch and texture.
IQVIA Consumer Health’s Prospective real-world evidence (RWE) capabilities are deigned to help you capture the complexities and variances of real-world settings and provide useful additional evidence for clinical studies and impactful new directions for commercial decision making.
We have expertise across broad range of real-world scenarios on both clinical and commercial side:
IQVIA Consumer Health’s Social Media Intelligence helps capture, analyse and deliver actionable consumer insights that can be turned into consumer-centric launch strategies. Our Social Media Intelligence offerings are designed to inform key decisions in the launch and brand planning process.
Informs strategic brand imperatives for your launch based on key intervention points in consumer journey.
IQVIA Consumer Health’s Social Media Intelligence services can organically uncover the consumer journey by qualitatively analyzing social conversations to better understand their treatment and purchasing pathway, experiences, preferences, unmet needs and challenges.
Informs the digital strategy and benchmarks for digital consumer engagement of your launch.
Map the digital and social presence of competitors with IQVIA Consumer Health’s Social Media Intelligence services, enabling you to better understand competitor promotional activities, target audiences and messaging; as well as benchmark digital engagement and performance metrics.
Identifies influencers and most appropriate engagement approaches to boost your launch’s - both consumer and healthcare professional (HCP) influencers - profile.
IQVIA Consumer Health’s Social Media Intelligence solutions and expertise helps identify and profile digital key opinion leaders (KOLs) and influencers, tracks their activities to understand their behavior, interests, perspectives, channel preferences and sentiment to find the right targets that can bolster your launch’s profile and reach.
IQVIA Consumer Health’s Commercial Engagement Solutions (CES) has the expertise to help set up field / remote / hybrid teams to drive market access and vacancy management to support you in setting up your own teams to support a launch, whether in the OTC, personal care, nutrition or patient care segments.
Illuminate a path to consumer health success
Compelling claims to capture the minds of consumers
Navigate regulatory pathways with confidence
Adapt fast, maintain momentum and stay relevant
