Concept and Strategy Development

Formulate unique brand strategies

Harness your intelligence, data and category insights with IQVIA Consumer Health, so you can master the OTC, food supplement and personal care markets and uncover fresh directions for growth.

Co-create innovative concepts and winning consumer health strategies

 

IQVIA Consumer Health experts - armed with robust data and innovative technologies – work seamlessly with your teams to uncover meaningful consumer healthcare solutions, compelling expansion opportunities and co-create executable strategies that position your business to win.

  • Understand the market across all key geographies with unparalleled data and insights across over 80 markets worldwide
  • Uncover fresh business opportunities whether new product development, expansion opportunities or M&A/partnerships guided by consumer health experts with over 30 years of consumer health experience around the world.
  • Harness your information with innovative technologies built to makes it easier and faster to access all your data sources and discover your next move in the market.

Consumer Health Insights for a competitive edge

IQVIA Consumer Health provides you with fast access to the  multi-source insights you need to understand the pulse of the consumer health market and achieve your potential within it. 

Our consistently audited, world-leading consumer and pharmaceutical data combined with predictive analytics gives you access to powerful, evidence-based insights across established and emerging industry segments.
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Build your business case with powerful data management and insights technologies

Developing consumer-centric concepts and strategies to further your business requires an in-depth understanding of consumer, HCPs, retailers and more.

IQVIA Consumer Health technology information management and social media listening solutions enable you to centralize, standardize and explore your data quickly and easily, so you get the insights you need to build a business case for your ideas and support strategic decision-making.

Master your data. Master the consumer health market.

Our multi-domain Master Data Management (MDM) and Business Intelligence (BI)/Data-as-a-Service (DaaS) capabilities enable you to centralize and standardize your data sources so you can draw out detailed analysis of your portfolio across markets, uncover and monitor trends and build feasibility models to drive success portfolio optimization and expansion.

Understand consumers’ healthcare journey

IQVIA Consumer Health’s real-time Social Media Listening technologies give you the monitoring systems to enable your business to become truly consumer-centric. Uncover and understand emerging consumer trends and new concepts that are capturing consumer attention to ensure your innovation strategies are in-line with changing consumer wants and needs.

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