[Hero Module]

Copy:

IQVIA can help you plan and execute a communications strategy designed to empower patients at every stage of your brand's development -- from clinical trials to market use.

.CTA:

Let’s talk[CB1] >

(Link = contact state for a sales response)

[Rich Text Module]

Subhead:

Help patients take control.

Copy:

Effective patient engagement has the potential to improve treatment adherence, health outcomes and quality of life. Yet as many as 56% of healthcare consumers in the US show little or no engagement in their health.1

Communications can help your brand move the needle. And IQVIA can help you develop a communications strategy across the entire product lifecycle to give patients more understanding, more support and more control.

Subhead:

Speak the language of patients.

To make informed decisions, patients need education and support that's clear, memorable and motivating. No easy feat since every patient processes information and learning differently. IQVIA can help you customize instructional programs across multiple modalities; enabling you to engage with each patient in a more collaborative and meaningful way. And with that, foster positive health behavior from recruitment all the way through the product lifecycle.

By implementing a targeted approach, patients are more likely to:

• Understand the benefits of their treatment.
• Make necessary lifestyle changes to enhance quality of life.
• Ask questions that they might otherwise dismiss.
• Adhere to their program for the duration of the trial or treatment.

Which means that better communications have the potential to translate to better long-term outcomes.

[Infographic Module]

Headline:

The three pillars of effective patient communication.

Copy:

IQVIA focuses on proven, effective approaches to drive outcomes.

(USE THE THREE GRAPHICS FROM P. 7-8 OF TALKING THE PATIENTS’ LANGUAGE)

Graphic 1 = Instructional design, circles plus “Instructional design” subhead and copy under.

Graphic 2 = Behavior change, circles plus “Behavior change models” subhead and copy under.

Graphic 3 = Add Health Literacy /Prepare boxes plus bullets under.

[Rich Text Module]

Headline:

Reaching patients where they already are.

Copy:

From social media to physicians office visits, IQVIA can help you understand patient behavior, and map your communications strategy to match. That can include training and materials that increase self-sufficiency by leveraging support networks, from doctors and nurses to pharmacists and family. Or tools and educational resources delivered on mobile phones and tablets, to match the way patients get other important information.

[Stat Module}

Title:

Reaching patients online.

Stat 1:

53%

of patients 18-24, and 53% of patients 25-44 prefer social media for healthcare reviews.1

Stat 2:

90%

of patients 18-24 say they trust information shared by friends and family on social media.1

Subhead:

Engaging with advocacy groups.

Copy:

No matter how well conceived your communications, there is always the potential to confuse or create information overload for patients. IQIVA has built relationships with advocacy groups that can help you understand patients and their challenges with a disease. Being able to connect with them can help facilitate introductions between investigative sites and local groups so you can then leverage these insights in the creation of more relevant communication material.

Subhead:

Supporting medical professionals.

Copy:

Once your drug is in market, engaged healthcare professionals are an important source of information for patients. At this stage of the product lifecycle, IQVIA can help you create training materials or online resources to help providers communicate more clearly, and give patients information in ways they will both understand and remember.

[Video Module]

Headline:

How do pharmaceutical companies communicate?

Copy:

Physicians discuss what's wrong -- and how to get communications right.

https://www.iqvia.com/en/library/videos/physician-perspectives-how-do-pharmaceutical-companies-communicate-with-you

[Rich Text Module]

Subhead:

Communicate more effectively in every channel.

Copy:

Successful patient engagement programs depend on a tailored combination of face-to-face interactions and technology – including behaviorally driven mobile health approaches – with oversight from healthcare professionals. These programs need to respond to ongoing changes in disease prevalence, R&D pipelines, the regulatory environment and policymaker agendas. It's a complex communications challenge, and one IQVIA is staffed to help pharmaceutical and biotech companies meet across the product lifecycle.

Title:

[2 Card Solutions Module]

Technology solutions that drive effective communications.

Card 1:

Orchestrated Customer Engagement

Transform your commercial operations from disconnected silos to collaborative orchestrated departments with a platform built for precisely scheduled, contextual customer engagement.

Card 2:

HCP Segmentation

Use IQVIA’s predictive analytics to cut through the noise and reach the most likely prescribers for your brand.

[One Up Thought Leadership Module]

Eyebrow:

White Paper

Title:

Talking the Patient’s Language

Copy:

Fostering positive health behaviors and improving patient engagement by using behavior change, adult learning, health literacy and instructional design best practices.

CTA:

Read article

Link =https://www.iqvia.com/en/library/white-papers/talking-the-patients-language

[Related Solutions Module[CB2] ]

Title:

Related Solutions

Adherence

Discover new ways to design programs around patient needs in order to make the patient journey easier, support better outcomes, and improve adherence.

Education

Enable more efficient education across the product lifecycle with more precise messaging to patients, providers and opinion leaders from clinical trials to market use.

[Footnote Module]

1. Source: Deloitte 2015 Survey of US Health Care Consumers. Health care consumer engagement: No “one-size-fits-all” approach (2015). Retrieved June 29, 2017, from: https://www2.deloitte.com/us/en/pages/life-sciences-andhealth-care/articles/health-care-consumer-engagement.html

2. Source: https://seekerhealth.com/seeker-blog/2017/8/2/clinical-trials-and-the-benefits-ofsocial-media-for-patient-enrollment

[CB1]There will be a persistent CTA module on all pages in addition to hero CA. It’s not shown in individual copy decks as it will be a universal element.

[CB2]This is required contextual navigation. It uses short description copy developed for the site, and displays the pages at the same level in the section.