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MAIN/Solutions
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SOLUTIONS
  • Research & Development
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LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

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Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
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Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
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MAIN/Products
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CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

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MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2024

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EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

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WHITE PAPER

"DCTs Deliver Big ROI

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WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

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MAIN/About
About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI™
  • IQVIA AI Assistant
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience Solutions with Apple devices
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

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Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

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IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

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Meet the IQVIA AI Assistant

Your new expert analyst is here. Be at the forefront of data-driven decision-making with a new generative AI tool that enables you to interact with our products and solutions like never before. Get results you can trust, faster.

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Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

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Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

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Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

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IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

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MAIN/Careers
Careers/
WORKING AT IQVIA

Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.

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LIFE AT IQVIA

Careers, culture and everything in between. Find out what’s going on right here, right now.

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WE’RE HIRING

"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

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MAIN/Contact Us
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Communications

Knowledge that empowers.

IQVIA can help you plan and execute a communications strategy designed to empower patients at every stage of your brand's lifecycle -- from clinical trials to market use.
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Solutions Commercialization Patient Engagement and Support Communications

Help patients take control

Effective patient engagement has the potential to improve treatment adherence, health outcomes, and quality of life. IQVIA can help you develop a targeted, informed communication strategy across each stage of the product lifecycle to give patients the understanding, support, and control they need to realize those benefits.

engaged in conversation

Speak the language of patients

To make informed decisions, patients need education and support that's clear, memorable and motivating. No easy feat since every patient processes information and learning differently. IQVIA can help you customize instructional programs across multiple modalities; enabling you to engage with each patient in a more collaborative and meaningful way. And with that, foster positive health behavior from recruitment all the way through the product lifecycle.

By implementing a targeted approach, you can help patients

  • Understand the benefits of their treatment
  • Make necessary lifestyle changes to enhance quality of life
  • Ask questions that they might otherwise dismiss
  • Adhere to their program for the duration of the trial or treatment

The pillars of effective patient communication

Instructional design comprises practical tools and techniques for health communication. Instructional design including skill building exercises, practical tools, interactive tools, illustrations, action plans, analogies, and real stories. Behavior change models help us to understand, predict and change behavior with knowledge, attitudes/beliefs, and skills.
Plan for each visit to be. Two days before: Confirm transportation, confirm caregiver support (if needed). Prepare for the treatment day. Treatment day: wear comfortable clothes, bring reading material. During Treatment: Listen and take notes, stay calm.
man reading prescription medication bottle

Reach patients where they already are

From social media to physicians office visits, IQVIA can help you understand patient behavior, and map your communications strategy to match. That can include training and materials that increase self-sufficiency by leveraging support networks, from doctors and nurses to pharmacists and family. Or tools and educational resources delivered on mobile phones and tablets, to match the way patients get other important information.

Engage with advocacy groups

No matter how well conceived your communications, there is always the potential to confuse or create information overload for patients. IQIVA has built relationships with advocacy groups that can help you understand patients and their challenges with a disease. Being able to connect with them can help facilitate introductions between investigative sites and local groups so you can then leverage these insights in the creation of more relevant communication material.

doctor and patient discussing

Support medical professionals

Once your drug is in market, engaged healthcare professionals are an important source of information for patients. At this stage of the product lifecycle, IQVIA can help you create training materials or online resources to help providers communicate more clearly, and give patients information in ways they will both understand and remember.

Communicate more effectively in every channel

Successful patient engagement programs depend on a tailored combination of face-to-face interactions and technology – including behaviorally driven mobile health approaches – with oversight from healthcare professionals. These programs need to respond to ongoing changes in disease prevalence, R&D pipelines, the regulatory environment and policymaker agendas. It's a complex communications challenge, and one IQVIA is staffed to help pharmaceutical and biotech companies meet across the product lifecycle.

Physician Perspectives: How do pharmaceutical companies communicate with you?

Solutions you may be interested in

Customer Engagement

Orchestrated Customer Engagement, or OCE, goes beyond traditional CRMs by embedding real-time intelligence into user workflows so commercial teams can personalize, optimize, and improve their HCP engagements across all channels.

HCP Targeting and Segmentation

Use predictive analytics and machine learning to identify providers most likely to prescribe your brand, and see ways to cut through the noise.

pediatrician with patient

Talking the Patients' Language

Fostering positive health behaviors and improving patient engagement by using behavior change, adult learning, health literacy and instructional design best practices.
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