Primary Intelligence

Discover new research insights powered by secondary data and analytics.

Integrated solutions from IQVIA streamline qualitative and quantitative research methodologies. So you have the detail you want to see what you need.

Purpose-built research solutions

IQVIA research teams bring together a wide range of data assets, research methodologies, advanced analytics and deep domain expertise, including.

Plan, Assess and Track

Primary Intelligence: Plan, Track, Access Pre and Post Launch. Plan: HCP profiling, KOL influence mapping, targeting and segmentation, price elasticity, TPP testing, message development, channel mix and communication effectiveness. Track: brand tracking, usage by indication, customer value metrics, adverse event tracking, social media sentiment, brand insights, message tracking, brand impact. Assess: market understand, potential share estimation, patient journey, concept creation.
IQVIA Primary Intelligence Solutions - Primary market research (PMR)

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Increasing Brand Success with AI enabled ATU Benchmarking

Learn how IQVIA's Market Research ATU Benchmark System provides connected intelligence to improve decision making.

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Unlocking clinical and commercial success: How PAGs power rare disease research

Patient advocacy groups (PAGs) are formally organized nonprofit organizations that assist patients and/or caregivers and families of patients affected by medical conditions, and they work to ensure that patients receive timely and optimal care, increase awareness, improve understanding, and provide access to adequate support resources.

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