IQVIA MIDAS®

Harmonize your market views worldwide.

Meaningful insights come from relevant data. IQVIA provides the data, analytics and expertise you need to look across different brands, different countries, and different healthcare systems.

IQVIA MIDAS® empowers better data driven decisions

Get comprehensive insights from one source – Midas.

IQVIA MIDAS® has long been considered the gold standard in market information.

It integrates the breadth and depth of IQVIA's unparalleled data assets, with advanced analytics and deep domain expertise, to provide an extensive view of the global pharmaceutical market.

Understand global markets with confidence
  • Understand usage of your product across countries – by disease
  • Track corporate performance globally
  • Understand your main competitors at a therapy and country level
  • Identify analogues to apply to your analysis
  • Learn how your competitors are performing
  • Identify and target new markets for licensing and development
  • Track prescribing information across countries

ON DEMAND WEBINAR

Explore 2023 industry trends and pharma outlooks for 2024

Join this webinar to review key pharma metrics for 2023, understand the current state of post-pandemic recovery, and explore what lies ahead in 2024.

  • Examine recent launches relative to the historic benchmark
  • Review the evolution of HCP engagement through pre- to post-pandemic
  • Take a deep dive into the Oncology and Immunology therapy areas, including insights from MIDAS Disease
  • Assess the latest trends in the generics and biosimilars sectors
  • Explore the transformational developments in the Diabetes and Obesity markets

Add a disease dimension to your market analyses

MIDAS Disease delivers deeper insights into your disease of interest.

It enables you to hyper-segment your market and your competitive landscape by 600+ diseases and 35 tumors.

This means you can explore your insights like never before, empower better data driven decision making and achieve continual business growth.

Dig deeper to identify new opportunities

Beyond product-level information, MIDAS can reveal trends at the level you need to proactively segment your market and prioritize new opportunities. Additional views include

  • Therapy areas
  • Manufacturers
  • Currencies
  • Formulation and ingredients
  • Innovative Brands and Generics
  • Diseases
Geographic Coverage of MIDAS
ON DEMAND WEBINAR
Build a detailed understanding of trends at a disease level
Join this webinar to discover how Midas Disease enables you to enhance forecasting precision, conduct comprehensive competitor analysis, and explore global & regional market trends at the disease level.

Discover value and volume trends of pharmaceutical products across 94 countries with an in-depth focus on key disease areas: Oncology, Immunology, Respiratory, Endocrine and Metabolic, Cardiovascular, and Central Nervous System (CNS).

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