Incentive 360

Reimagining Incentive Compensation

Commercial models in life sciences are evolving. And HCP engagement with it. As pandemic disruption accelerates change, sales force incentive compensation needs to swiftly adapt to a new reality and its implications with a fresh approach to compensation and sales strategy. 

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Incentive 360 | IQVIA’s future-fit incentive compensation platform.

Contemporary customer engagement

The transformation of commercial models in life sciences has been prevalent in recent years, with specific manifestation in customer engagement. In response, commercial teams in life science companies have focused on the evolving nature of the patient-physician relationship. With a new urgency driven by the pandemic, commercial organizations have now been forced to shift their focus to new models of HCP engagement, particularly regarding sales teams.

Life sciences companies have responded to these fundamental changes through rapidly evolving commercial models reflected in changes to approaches in structure and field deployment, oftentimes emphasizing an orchestration of promotional activities across a wide variety of sales and marketing channels. Enter IQVIA’s Incentive 360 future-fit IC Platform.

Purpose-built for the future

To support these new engagement models while achieving and sustaining a high level of brand and portfolio success demands an approach to incentive compensation (IC) that measures and rewards sales representatives in concert with this new reality.

IQVIA’s Incentive 360 is a future-fit IC platform purpose-built that aligns field behavior with organizational goals while enabling the design, measurement, and reward of field forces in today’s dynamic commercial environment.

Key features of Incentive 360:

  • Mobile-first design with rich analytics, interactive calculators, and timely alerts and suggestions
  • Design, simulation, and configuration of plans, goals, and MBOs
  • Extensive library of best-practice-driven, pre-configured plan templates and intuitive accelerators to expedite time-to-market
  • Stress-free plan management through effective Human-Machine Orchestration using compliant, in-built change control, configurable approval workflows, and quality control with full traceability
  • Part of the IQVIA Connected Intelligence ecosystem of applications, including OCE (CRM), Optimizer (Engagement/Territory planning) and Orchestrated Analytics (next-best/dynamic targeting) for powering superior sales performance

ON-DEMAND WEBINAR

Global Incentive Compensation Trends in Life Sciences

Join IQVIA Incentive Compensation experts to get insights into the latest industry trends, best practices and other valuable information that can help inform your IC strategy and plans for the upcoming fiscal year.

Announcement
IQVIA named highest-positioned Leader by Everest Group
The 2023 Everest Group’s Life Sciences Sales and Marketing Operations PEAK Matrix® Assessment evaluated 17 life sciences sales and marketing operations providers serving the industry. 

IQVIA was the highest-scoring provider named in the Leader category.

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