ORCHESTRATED ANALYTICS

Revolutionize
Your Commercial 
Strategy

Harness decision intelligence and real-time insights with IQVIA Orchestrated Analytics (OA). Elevate your commercial strategy with advanced analytics and AI to master the dynamic market landscape.

Orchestrated Analytics

A dynamic catalyst for brand elevation, merging a personalized approach with an omnichannel orchestration engine to harness a comprehensive spectrum of commercial applications. With the support of unparalleled data and infrastructure, Orchestrated Analytics, accelerates decision-making to drive commercial execution and maximize ROI.

Personalized Precision Intelligence with conversational AI

Centralize, integrate and manage data with modular, interoperable solutions


Data Management

Integrated Data Platform
DaaS (Data as a Service)


Master Data Management

MDM Advance


Business Analyst Tools

Data Explorer
Self-Managed Tables

Drive business performance and cost-effectiveness for optimal brand impact


Investment Optimization

Promo Suite
Omnichannel Navigator (US)


Field Operations

Incentive 360
OCE Optimizer


Pricing & Supply

Gross-to-Net  (US)
Supply Integrity Management System (Europe)

​Leverage deep profiling data for timely engagement and campaign optimization


MLOps

ML Algorithm Library
Algorithm Studio


Analytics workbench

Analytics Workbench (US)
Infinite Dimension Profiler (US)

Track commercial KPIs in real-time and optimize with persona-based insights


Dashboards & reports

KPI Library
Personalization Hub
FlexView
KPI Library iOS App


PowerPoint automation

Collaboration Board

Discover which HCPs to engage with and how to most effectively engage with them ​


Omni orchestration

Next Best Action Decision Engine
Dynamic Call Planning


Integrated insights

KPI Library (alerts)
Email, CRM, Teams APIs

Introducing IQVIA Orchestrated Analytics with AI Assistant

Powerful Conversational AI interface for life sciences

Based on IQVIA Healthcare-grade AI™, IQVIA AI Assistant is designed to revolutionize insight generation by transforming any complex data into rapid, relevant, and precise answers. It enables customers to make informed decisions with confidence. It’s not just about data; it’s about delivering decision-making excellence. With a steadfast commitment to compliance and privacy, it’s the trusted partner for your strategic business initiatives.

Accelerate decision making at scale

Revolutionizing Life Sciences: The Strategic Edge of Generative AI

Explore this blog to uncover how generative AI is transforming life sciences with innovative applications and significant potential.

Explore our latest webinars

Orchestrated Analytics with IQVIA AI Assistant: Revolutionize decision-making

Watch the product launch webinar to discover how Orchestrated Analytics with AI Assistant transforms complex business queries into clear, concise answers, ensuring every interaction leads to actionable insights.

Watch now

Transforming Medical Affairs: The Role of Omnichannel Engagement​

Harness the potential of medical teams, address HCP challenges, and drive better patient outcomes for the future. Don't miss out on the insights that will redefine medical affairs.

View On-Demand

Gen AI: The Next Frontier of Life Sciences Commercial Excellence

Unlock hyper-personalized insights, streamline workflows, and stay ahead with real-time data adaptability.
VIEW ON-DEMAND
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Ready to accelerate decision-making and maximize ROI?
Schedule a demo or speak with one of our experts to get your questions answered and discover how Orchestrated Analytics can transform your business with precision insights and consistent, trustworthy metrics.
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