Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Solutions
  2. Products
  3. Insights
  4. About
  5. Careers
  6. Contact Us
MAIN/search
MAIN/Solutions
Solutions/
SOLUTIONS
  • Research & Development
  • Real World Evidence
  • Commercialization
  • Safety & Regulatory Compliance
  • Technologies
LIFE SCIENCE SEGMENTS
HEALTHCARE SEGMENTS
THERAPEUTIC AREAS

Impacting People's Lives

"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.

LEARN MORE
Harness the power to transform clinical development

Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.

Research & Development Overview
Research & Development Quick Links
Real World Evidence. Real Confidence. Real Results.

Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.

REAL WORLD EVIDENCE OVERVIEW
Real World Evidence Quick Links
See markets more clearly. Opportunities more often.

Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.

COMMERCIALIZATION OVERVIEW
Commercialization Quick Links
Service driven. Tech-enabled. Integrated compliance.

Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.

COMPLIANCE OVERVIEW
Safety & Regulatory Compliance Quick Links
Intelligence that transforms life sciences end-to-end.

When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.

TECHNOLOGIES OVERVIEW
Technology Quick Links
MAIN/Products
Products/
CLINICAL PRODUCTS
COMMERCIAL PRODUCTS
COMPLIANCE, SAFETY, REG PRODUCTS
REAL WORLD PRODUCTS

CASE STUDY

"Data in a Day

LEARN MORE
MAIN/Insights
Insights/
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS
THE IQVIA INSTITUTE

An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.

SEE LATEST REPORTS

INSTITUTE REPORT

"Global Trends in R&D 2025

READ MORE

EMEA Insights

"IQVIA thought leadership with a focus on EMEA.

Learn more

WHITE PAPER

"DCTs Deliver Big ROI

LEARN MORE

WHITE PAPER

"Capturing value at scale: The $4 billion RWE imperative

LEARN MORE
MAIN/About
About/
FEATURED INNOVATIONS
  • IQVIA Connected Intelligence™
  • IQVIA Healthcare-grade AI®
  • Human Data Science Cloud
  • IQVIA Innovation Hub
  • Decentralized Trials
  • Patient Experience Solutions with Apple devices
WHO WE ARE
NEWS & RESOURCES

INVESTOR RELATIONS

"Visit our investor relations site for more information.

LEARN MORE
Unlock your potential to drive healthcare forward

By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.

LEARN MORE
IQVIA AI is Healthcare-grade AI

Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.

LEARN MORE

Your healthcare data deserves more than just a cloud.

The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.

LEARN MORE
Innovations make an impact when bold ideas meet powerful partnerships

The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.

LEARN MORE
Proven, faster DCT solutions

IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.

LEARN MORE
IQVIA Patient Experience Solutions with Apple devices

Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.

LEARN MORE
MAIN/Careers
Careers/
IQVIA Careers
Featured Careers
Stay Connected

WE'RE HIRING

"At IQVIA your potential has no limits. We thrive on bold ideas and fearless innovation. Join us in reimagining what’s possible.

VIEW ROLES
MAIN/Contact Us
Contact Us/
IQVIA ESTABLISHED BRANDS OPTIMIZATION

Unlock established brands value

IQVIA Established Brands Optimization helps to determine the best course of action to revitalize your brand profitability and growth in late commercial phases.

LET’S TALK
Solutions Commercialization Established Brands Optimization

IQVIA Established Brands Optimization

Unlocking established brand potential

Established brands represent the majority of portfolios across pharma’s global affiliates that are often neglected, with revenue and profit growth untapped. In the coming period, pharma should witness a complete transformation as exclusivity rights to 569 medications valued at $278 billion (2022 sales) are set to expire by 2029/2030.

Gain a clear and confident approach for established brand optimization and unlock brand potential.

EVENT

Reuters Pharma 2025

We are thrilled to announce our participation in the Reuters Pharma 2025 event, happening from April 9-11 in Barcelona. Join us as we dive into the latest data, analytics, and technology to help life sciences organizations uncover actionable insights and maximize commercial effectiveness.

Our team of experts are excited to connect with you to explore collaboration opportunities and discuss how IQVIA Commercial Solutions can support your business goals. Our booth will serve as a hub for meaningful conversations and knowledge exchange - we look forward to seeing you there!

MEET WITH US

In today’s volatile and challenging medicines market, with the headwinds for launches continuing, companies can’t leave any opportunity for profit unexplored. The challenge is that optimizing established brands needs locally tailored expertise and resources to get the best out of the portfolio.

IQVIA Thought Leadership

Whatever the path taken for established brands, organizations need to consider market conditions, as well as strategic and operational factors.

Discover how IQVIA addresses all key success factors and optimizes established brand value, thanks to a unique five-step approach.

IQVIA Established Brands Optimization: A connected approach

IQVIA is fully equipped to provide end-to-end support across foundational success factors
REQUEST A CONSULTATION
Explore IQVIA Established Brands Optimization
Contact us to learn more about the established brands optimization offering to provide a clear and confident strategy to revitalize brand profitability and growth.
LET’S TALK

Industry Article

A five-step approach for optimizing established brands' portfolio value

While many organizations default to passive management of established brands, forward-thinking companies are adopting systematic frameworks to maximize the value of their established brands' portfolio.

Read Article

ON-DEMAND WEBINAR

Maximize established brands value

Join IQVIA in this Established Brands Optimization webinar, where our experts will guide you through IQVIA’s end-to-end consultative five-step approach to unlock brand potential.

WATCH WEBINAR

IQVIA in numbers

87,000

Experts serving clients in 100+ countries

+4,420

CSO projects won world-wide

9B

healthcare transactions processed daily

+4,100

Advanced analytics/data scientists/statisticians

85%

Global pharma sales tracked

+1.2B

Non-identified patient records

Latest Thinking

IQVIA Established Brands Optimization

Publication
Navigating an evolving landscape

The growing role of commercial outsourcing in pharma
Fact Sheet
IQVIA Established Brands Optimization

Unlock established brands value​
Article
A five-step approach for optimizing established brands' portfolio value
Blog
Portfolio management for established brands
Article
Established Brands: Under Pressure to do More with Less? Explore Options to Thrive
White Paper
Time to Take Omnichannel Action

Delivering an Optimal Customer Experience Through the Harmony of People-Based and Digital Channels
Insight Brief
Leveraging commercial analytics managed services: Spotlight on the hybrid approach

Maximize commercial performance for brand and portfolio success
Insight Brief
Leveraging commercial analytics managed services for sustainable market success
Prev
Next

Related Solutions

Primary Intelligence

Discover actionable brand insights at the intersection of market research and advanced analytics.

Commercialization

Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.

Contact Us