Direct Medical Engagement

Direct Medical Engagement

Helping organisations reach the right healthcare professionals, via the right channels, at the right time.

By harnessing the power of our OneKey® database and trusted external partnerships we can cover all your requirements for direct HCP communications across all the brand needs, from consent gathering to promotional, medical or safety communications

Regulatory & Safety

IQVIA UK Direct Medical Engagement Team has a proven track record for timely and cost-effective dissemination of all types of regulatory and safety communications and risk management services, in UK, Ireland and across 117 countries, e.g.:

  • Direct Health Care Professional Communications (DHPC)
  • Educational programmes
  • Controlled access programmes
  • Pregnancy Prevention Programmes

The safety communications are distributed only to relevant healthcare professionals using our validated OneKey healthcare databases. We use a robust methodology for project management and oversight, and are ISO 9001 and ISO 27001 certified, offering peace of mind that the project will be executed in a timely and compliant manner, providing a full evidence pack with 5 years record keeping for follow-up Health Authority audits.

Consent & Privacy

  • GDPR and related Data Protection legislations require for individuals to provide consent for the use of their data. The consequences for being in breach of these laws are very significant, making consent gathering and data privacy notifications a critical element of your omnichannel promotional and medical communications strategy
  • IQVIA experience in running consent gathering programs, leveraging IQVIA’s centralised capabilities, knowledge of the market, and a multi-pronged approach to enrich your data with 100% compliant e-permissions
  • Ensure 100% GDPR compliance with a centralized Dedicated Privacy Notification service for your target HCP customers across 116 countries
  • Centralized dissemination service
  • Timely and cost-efficient approach
  • Robust performance tracking containing individual HCP metrics per channel (Deliveries, Opens, Returns)

Medical Education Communications

  • Facilitate live engagement with HCPs through a personalized journey
  • Multiple touchpoint journeys leveraging IQVIA’s dissemination, content development and tech capabilities, enabling customers to simplify, personalize and scale AI-driven customer experiences through a 360º omnichannel experience
  • Assure medical education provision to your target HCPs via online and offline routes.
  • Centralised direct communication capabilities with Healthcare Professionals to share important information, invite your target audience to webinars and drive traffic to your educational and medical content
  • Seamless end-to-end solutions in collaboration with IQVIA Medical Communications team – from defining your medical communications strategy through to implementation. One team, one point of contact, zero hassle!

HCP, Patient & Consumer Comms

  • Omnichannel communication campaigns to engage your targeted customers and organisations through a 100% GDPR compliant data asset. Strategic approach ensuring timely and coordinated dissemination activities across the optimal channel mix based on data for your promotional and awareness initiatives
  • Build bulletproof target audiences with the world’s most comprehensive HCP data source – OneKey. Over 250 core attributes, spanning across professional and personal HCP data.
  • One Stop Shop to support your marketing efforts to engage with the right personas at the right time through a hybrid engagement approach combining digital & traditional
  • Centralised content building and dissemination of your message via online and offline routes (e-mail & direct mail, phone, Programmatic Advertising, Social Media, etc)

*Powered by OneKey®

Through OneKey, we can define and segment our audiences and tailor the communication based on your needs; complementing channels reachable via OneKey data (smart mailers, social media, inbound/outbound) with partnerships with publishers, pharmacy software suppliers and NHS intranet access, ensure that we reach your target audience via the right channel mix.

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