Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Segments
  2. Solutions
  3. Insights
  4. Events
  5. About
  6. Contact Us
MAIN/search
MAIN/Segments
Segments/
Segments
  • Pharmaceutical
  • Consumer Health
  • MedTech
  • Public Health & Government
  • Payer & Provider
Pharmaceutical (Global page)

Bringing data science and human science together to advance human health and support the pharmaceutical industry from clinical trials to commercialization.

Learn More
Consumer Health

Connecting with powerful, evidence-based market insights to drive agile thinking, uncover growth potential, and gain competitive advantage in this fast-moving consumer health market.

LEARN MORE
MedTech

Empowering to orchestrate operations across the entire product lifecycle, from concept-to-market, providing quality control, regulatory, safety and compliance solutions along the way.

Learn more
Public Health & Government

Working across the health system to address key barriers to deliver high-quality, cost-effective care while improving health outcomes using our data-driven and population-centric solutions.

LEARN MORE
Payer & Provider

Delivering a wide range of consulting and technology solutions to support healthcare stakeholders to drive operational efficiency, enhance quality of patient care, and improve systemic outcomes.

learn more
Healthcare Provider Solutions
MAIN/Solutions
Solutions/
Solutions
  • Research & Development
  • Real World Evidence
  • Information Insights
  • Market Research
  • Strategy Consulting
  • Contract Sales & Medical Solutions
  • Patient Solutions
  • AI, Digital & Technology Solutions
Research & Development (Global page)

Clinical development enabled by Connected Intelligence™ which combines data and analytics with deep therapeutic and operational expertise to improve efficiency, enhance precision, and bring therapies to patients faster.

Learn More
Real World Evidence

Harness the power of real-world data and insights to demonstrate value-driven evidence and outcomes to meet stakeholder needs across the healthcare ecosystem and to propel healthcare forward.

LEARN MORE
Information Insights

Pharmaceutical market data and information assets that provide actionable data points to help organizations make intelligent connections and drive healthcare forward.

LEARN MORE
Market Research

Primary Intelligence integrates purpose-built and syndicated research solutions with our wide range of data assets, research methodologies, advanced analytics, and deep domain expertise, generating quality insights for our clients.

LEARN MORE
Strategy Consulting

Trusted advisor and partner to global healthcare organisations, solving the most significant business challenges through extensive healthcare expertise.

LEARN MORE
Related Solutions
Contract Sales & Medical Solutions (Global page)

Optimize commercial success by leveraging our comprehensive outsourced expertise to accelerate time-to-market.

LEARN MORE
Patient Solutions (Global page)

A single window solution provider to support pharmaco’s design, deploy technology and services that help increase access to medicine and improve treatment adherence.

LEARN MORE
AI, Digital & Technology Solutions

Connected Intelligence™, digital insights, data analytics and advanced technology to power smarter decision-making to enable better patient outcomes and improved business results.

LEARN MORE
MAIN/Insights
Insights/
Our Latest Whitepapers

Get the latest insights on our life sciences, healthcare, and medical technology solutions in Asia Pacific. 

Learn More
Blogs, Case Studies & Podcasts

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

Discover Insights

IQVIA APAC Insight

"A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the Asia Pacific healthcare market.

Read The Latest Issue
MAIN/Events
Events/
Upcoming Events & Webinars

View our upcoming events and webinars.

Explore The Latest
On-Demand Webinars

Visit our library of on-demand webinars.

Discover Insights

Featured Event

"Unlocking the Future of Consumer Health: A Special Focus on Senior Consumers

Learn More
MAIN/About
About/
Newsroom

Read the latest updates and press releases.

Learn More
Career Opportunities

Improving human health requires innovative thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.

Search Jobs

APAC FOOTPRINT

"Explore our Asia Pacific locations.

Learn more
MAIN/Contact Us
Contact Us/
Blog
Creating agility, the shift to e-pharmacy in Australia
Gerard Mulroney, Principal, IQVIA Consumer Health, ANZ
Sep 08, 2020

Across industries, 2020 has been a year like no other for eCommerce. In a recent report “Inside Australian Online Shopping 2020”, the latest statistics show that total online shopping year on year growth was over 80%1. Across general retail in a pre-COVID-19 world online shopping was responsible for 9% of Australia’s total retail sales2. COVID-19 has shifted the trend upwards, and it is estimated that online sales will account for 15% of total retail by the end of 20203.

Since 2017, Australian pharmacy has seen an increase in the proportion of sales shift from brick and mortar stores to online pharmacy platforms. With most of the major pharmacy retailers also hosting an online store, e-pharmacy penetration is continuing to rise. In the MAT June 2020, 4.1% of pharmacy consumer health sales were purchased online. The proportion of online sales in June 2020 jumped to over 10% of sales for many categories4. The shift was most notable in potentially sensitive products, products with an export component, those with convenience factor as well as beauty categories.

The convenience of online shopping is a huge attraction for consumers, but online pharmacy retailers in Australia continue to face headwinds:

  • Lengthy delivery times restricting online sales growth, particularly in rural and regional areas (delivery times greater than 3-4 days). However, in the past 12 months delivery times have reduced, with 1-2 days more common as penetration rates (now 80% Australians shop online) and logistics resourcing have improved5.
  • Added shipping fees limiting single basket or low-cost item online purchases. Many pharmacy retailers offer free shipping for basket of goods over $50. Australian consumers expect free or low-cost shipping, almost 60% of shoppers will not checkout on a cart if shipping cost is too high6.
  • Product class online purchasing restrictions means many consumers need to visit a physical pharmacy, therefore purchasing their consumer health products during this visit. Some pharmacy retailers have launched Click and Collect, depending on the shoppers goods and ability to wait for delivery —this saw an increased popularity as people wanted to avoid shopping centres and high streets.

Online sales experienced substantial growth with the onset of COVID-19, and higher online demand is expected moving forward. In June 2020 online pharmacy sales were up 71% on June 2019, compared to a -13% decline in pharmacy bricks and mortar sales. Many categories experiencing over 100% growth in online sales year on year. Consumer Health companies will have to build this shift to online pharmacy into future plans and strategies, remaining agile to meet consumer need and demand in an ever-changing environment.

For more information, please feel free to contact us.


Join Gerard Mulroney and the rest of the IQVIA Consumer Health team for an insightful webinar entitled E-pharmacy and the new consumer

References

1 Inside Australian Online Shopping 2020 eCommerce Industry Report, Australia Post.
2 National Australia Bank Retail Sales Index January 2019.
3 Inside Australian Online Shopping 2020 eCommerce Industry Report, Australia Post.
4IQVIA e-pharmacy sell out data, MAT June 2020.
5Source: eMarketer, SAP.
6Source: eMarketer, SAP.

Related solutions

Industry Segments

See how we partner with organizations across the healthcare ecosystem, from emerging biotechnology and large pharmaceutical, to medical technology, consumer health, and more, to drive human health forward.

Contact Us