Video
Hyper-Personalize Your HCP Engagement in Real-Time with OneKey
Feb 17, 2023
Video
Hyper-Personalize Your HCP Engagement in Real-Time with OneKey

How much of your approach to interacting with healthcare providers is insight-driven versus inferred? In today’s digital world, basic segmentation based on commoditized reference data is no longer enough. You need a 360-degree view of key stakeholders and how they are connected for precise omnichannel engagement. And since customer attributes, networks, and preferences are constantly evolving, you need this information in real-time for an adaptive approach that meets your customers where they are today.

No one offers this on the same scale and with the same scope as OneKey, the world’s largest and most comprehensive HCP reference data network.

Six key factors set it apart from other customer reference databases:
  • First, the volume of data. OneKey includes 23 million healthcare professionals and 2.6 million healthcare organizations.
  • Geographic coverage is unparalleled with 115 countries represented.
  • The level of detail is extensive, providing 250 to 1,000 attributes per profile.
  • There are specialty insights on 9 dimensions: Professional, consumer, digital, scientific, patient, clinical, behavioral, channel preference and true identity.
  • Data is updated automatically, yielding about 17.5 million proactive real-time updates per month from a growing, integrated network of over 1 million contributors.
    and
  • Quality control is unmatched. We have 785 research associates who specialize in local healthcare systems involved in data cleaning, enrichment, validation, and maintenance.
Why does this matter? OneKey helps you:
  • Understand who is driving treatment pathways and decisions.
  • See connections, affiliations, and digital and scientific networks.
  • Determine the right audience, channel, message, and time for personalized outreach.
  • Stay updated on frequent changes in HCP attributes, networks, and preferences in real-time.
  • Engage in a way that is compliant and adherent to local data privacy laws.
  • Identify and authenticate the HCPs who connect to your websites for seamless engagement.
  • Seamlessly exchange and orchestrate data with partners via our universal crosswalks.

Our track record speaks for itself, and we are just getting started.
We have been expanding our insights, technology solutions, and network for 50 years and are constantly growing and investing in it.

With over 2,000 customers worldwide, OneKey is widely regarded as a trusted partner to the healthcare and life sciences industries—and the foundation of an agile omnichannel engagement strategy.

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