Compelling claims to capture the minds of consumers
The COVID-19 pandemic is shaking up current R&D and innovation initiatives as restrictions on face-to-face contact, budgets and recruitment cause delays in starting or completing the crucial trials needed to generate scientifically validated claims.
However, virtual trials – already used widely in the pharma space – are now a workable option to overcome these hurdles and look to become the tool of choice to continue developing consumer health innovation and claims in a smart and more consumer-centric way.
As Exhibit 1 shows, the physical tasks done during a site based clinical trial can be replaced by digital technologies, while consumers can do everything at home.
Compelling claims to capture the minds of consumers
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