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MAIN/Who We Help
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WHO WE HELP
  • Pharmaceutical Manufacturers
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Pharmaceutical Manufacturers

Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.

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Pharmaceutical Manufacturers
Emerging Biopharma (Global page)

Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.

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MedTech

Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.

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MedTech
Financial Institutions

Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.

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Government and Public Health

Unlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.

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Government and Public Health
Health Plans

Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.

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Hospital and Health Systems

Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.

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Hospital and Health Systems
Insurers and Risk

Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.

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Medical Specialty and Patient Advocacy

Transform into a data-driven organization that enhances your specialty and showcases value to your members through digital transformation.

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Insights/
U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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BLOGS, WHITE PAPERS & CASE STUDIES

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"IQVIA AI Medical Record Review

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"Decoding DSCSA: Ensuring Compliance in the Pharmaceutical Supply Chain

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ON-DEMAND WEBINARS

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UPCOMING EVENTS & WEBINARS

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"26th Controlled Substances and State Regulatory Conference

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Contact Us/
White Paper
Agile Brand Promotion – Powered by Next Best Action Insights
Use Next Best Action insights to optimize tactics and spend across personal and non-personal channels
Feb 16, 2023

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We all know the way to our own homes, but most of us wouldn't hesitate to use an app that alerts us to potential roadblocks or recommends faster routes based on real-time conditions. We are still using what we know. We are still driving the car. The app simply makes us aware more quickly.

Now imagine having a similar capability to support your commercial team: the power of vast datastores, deep analytics, and timely, tailored recommendations. Imagine being able to harness data and analytics to serve up Next Best Action recommendations based on environmental factors (the market landscape, the access environment, and geographic variation); your company's specific capabilities; and portfolio, franchise, and product factors (clinical attributes, patient journey, product lifecycle, and behavioral triggers).

It is possible through Agile Brand Promotion (ABP) — more specifically, the advanced analytics at the core of this innovative model.

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