Regions
MAIN/REGIONS
regions/
Regions
  1. Americas
  2. Asia & Oceania
  3. Europe
  4. Middle East & Africa
  1. Who We Help
  2. Insights
  3. Events
  4. Contact Us
MAIN/search
MAIN/Who We Help
Who We Help/
WHO WE HELP
  • Pharmaceutical Manufacturers
  • Emerging Biopharma
  • MedTech
  • Financial Institutions
  • Government and Public Health
  • Health Plans
  • Hospital and Health Systems
  • Insurers and Risk
  • Medical Specialty and Patient Advocacy
Pharmaceutical Manufacturers

Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.

Discover More
Pharmaceutical Manufacturers
Emerging Biopharma (Global page)

Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.

Discover Innovations
MedTech

Navigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.

Explore MedTech
MedTech
Financial Institutions

Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.

Access Insights
Government and Public Health

Unlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.

Unlock Innovations
Government and Public Health
Health Plans

Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.

Navigate Health Plans
Hospital and Health Systems

Leverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.

Streamline Decisions
Hospital and Health Systems
Insurers and Risk

Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.

Uncover More
Medical Specialty and Patient Advocacy

Transform into a data-driven organization that enhances your specialty and showcases value to your members through digital transformation.

Explore Now
MAIN/Insights
Insights/
U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

LEARN MORE
BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

DISCOVER INSIGHTS

PODCASTS

"Discover the future through our enlightening podcasts available in the United States.

EXPLORE PODCASTS

FACT SHEET

"IQVIA AI Medical Record Review

LEARN MORE

BLOG

"Decoding DSCSA: Ensuring Compliance in the Pharmaceutical Supply Chain

READ MORE
MAIN/Events
Events/
ON-DEMAND WEBINARS

Visit our library of on-demand webinars.

WATCH ON-DEMAND WEBINARS
UPCOMING EVENTS & WEBINARS

View our upcoming events and webinars.

DISCOVER EVENTS & WEBINARS

EVENT

"26th Controlled Substances and State Regulatory Conference

REGISTER NOW
MAIN/Contact Us
Contact Us/
Blog
Provider Associations and Specialty Societies Utilizing Data-Driven Insights to Enhance Member Management and Engagement
Margaret Crump, MPH, Director, Provider and Patient Associations, IQVIA Healthcare Solutions
Angela Nicholas, MBA, Senior Director, Provider and Patient Associations, IQVIA Healthcare Solutions
Dec 04, 2024
  • Locations
  • United States
  • US Blogs
  • Provider Associations and Specialty Societies Utilizing Data-Driven Insights to Enhance Member Management and Engagement

For Provider Associations and Specialty Societies (Associations), conducting high-quality workforce analysis is essential to effectively support their members and address the evolving needs of their profession.

To grow, Associations must attract and retain new members, by positioning themselves as the primary resource for workforce development, advocacy, continuing education, and research. Associations demonstrate their value by advocating for the full scope of practice, enabling each provider to work at the top of their license. They offer up-to-date continuing education and conduct research to inform best practices, improve patient care, and address emerging trends in healthcare. Additionally, they provide valuable data and analysis to help their members make informed decisions and enhance their services.

Growing membership with data-driven insights

To attract and retain members, Associations must first develop an understanding of the current state of their workforce. Using this information, they can identify trends to forecast future membership needs and adapt to the next generation of membership and engagement. Additionally, understanding these trends will help associations anticipate how future revenue will be affected.

Associations can further analyze membership and workforce data to identify new growth opportunities. For example, understanding demographic information such as providers’ age, years of practice, and specialty areas creates specific profiles of their members. Evaluating workforce diversity helps promote inclusivity and address disparities, while understanding the geographic distribution of practitioners identifies areas with shortages or oversupply. Segmenting the provider population into categories allows Associations to gain insights that drive targeted outreach efforts to different membership types. Further, this analysis helps Associations promote diversity, equity, and inclusion by enabling them to address existing membership disparities. For example, Associations can leverage the information to actively recruit underrepresented minorities, ensure that all members have equal access to opportunities for professional development, mentorship, and career advancement, and create a supportive and inclusive environment where all members feel valued and respected.

Understanding workforce supply and demand

The COVID-19 pandemic has brought about significant changes for the provider community, resulting in heightened levels of burnout, stress, and overwork. Consequently, workforce trends, demographics, and practice patterns across various specialties have shifted. These changes present challenges for Associations as they strive to support their members and address the evolving needs within their fields.

Analyzing current workforce numbers and trends to predict future workforce needs and potential shortages or surpluses is foundational. This analysis also informs an understanding of a given specialty’s workforce age distribution, gender and diversity characteristics, regional variations, and access issues related to urban and rural distribution.

For Associations, evaluating practice patterns within their specialties’ workforce is crucial to understanding the profession’s current state. They need data on providers’ work hours, workload, and practice settings, as well as how these factors are evolving over time. Additionally, understanding the scope of practice is vital to support both new and existing members. This data provides valuable insights into workforce well-being, including burnout, mental health, salary trends, and job satisfaction.

By focusing on these areas, Associations can better understand and address the needs of their workforce, ensuring that they can continue to provide high-quality care and support to their members.

Conclusion

To fully maximize membership and workforce opportunities, Associations should consider partnering with a team that can offer unparalleled data and insights around members and key stakeholders in the healthcare ecosystem. With more than 60 years of specialization in healthcare data, analytics, and technology, IQVIA is uniquely positioned to help Associations shape the future of their organizations and providers.

To learn more about how IQVIA can help provider associations grow and retain membership, download our fact sheet here.

Contact Us