Financial Services

IQVIA SMART for Financial Services

When it comes to investing in healthcare, understanding the trends in pharma for new product launches or medical devices can be a rapidly moving target. It is critical that you have the right data at the right time to make the right decisions. To make informed investment decisions and reduce risk, you need real-time access to top-quality data that allows you to quickly assess overall market potential, view sales and prescription trends over an historic timeframe, and track new and emerging products as they become commercialized using early insights.

The SMART Difference

IQVIA’s SMART platform integrates information from the largest source of curated healthcare data to deliver accurate, actionable insights. Adapting to the way you do business, rather than forcing you to conform to the solution, SMART allows you to cache your behavior and get the answers you need quickly; from a macro-level market analysis to detailed, granular-level tracking and trending activities.

Why IQVIA?

IQVIA knows healthcare data. We offer commercial, manufacturing and scientific industry expertise, healthcare-grade data, and fit-for-purpose analytics to help you make informed decisions and maximize investment value. Gain the clarity you need to confidently invest in a dynamic healthcare environment using IQVIA data solutions and build a multi-dimensional view of potential assets.

IQVIA’s patented projection methodologies uniquely leverage the logical relationship between a pharmacy’s supply and demand and maximize the precision of our estimated prescriptions and market trends. 

Financial Data Solutions

IQVIA’s national-level prescription estimates are relied upon by the top 20 pharmaceutical manufacturers to measure performance and is considered the gold standard in data by the financial community. Services include:

Data Coverage

IQVIA maintains the largest sample of available prescription data by capturing information from a variety of supplier types, including large pharmacies, independent stores, supermarkets, wholesalers, PBM, LTC providers, traditional mail pharmacies, and specialty drug pharmacies (large and small), reflecting a near census of retail store activities.

Specialty Pharmacy

With trends shifting towards specialty products and specialty care, IQVIA invests in this space by onboarding additional specialty suppliers. As the gold standard in data, our commitment to customer satisfaction means we continually enhance our data assets to provide better coverage and visibility, and drive better decisions.

Data Integration

IQVIA’s SMART is a business intelligence tool designed to provide a pharmaceutical information-specific solution – one that leverages proprietary technology to produce the analytics that matter most when studying the pharmaceutical marketplace. SMART is user-friendly and consistently leverages newly integrated data sources. SMART users have access to prescription, sales, and longitudinal patient performance metrics like “new to brand”, all easily integrated and reported on for quick, reliable insights.

New Data Insights

Based on customer feedback, IQVIA is committed to providing new, cutting-edge pharma insights such as weekly sales, access to daily data for retail products via RAPID, early insights and allocating prescription and sales data by diagnosis within IQVIA’s Diagnosis Allocation.

Long-Term Historical Views

With both sales data and prescription data available back to 1992, IQVIA offers a robust history that examines data trends for all products and all markets over time. The ability to look back at product launches and determine algorithms for product launches in the future is just a click away within our Launch database on the SMART platform.
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