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Case Study
Optimizing Rare Disease Field Engagement with Integrated Field Alerts
See how a client significantly improved their field engagement by integrating healthcare provider digital behavior with clinical data
Sep 12, 2024
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  • Optimizing Rare Disease Field Engagement with Integrated Field Alerts
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Optimizing Rare Disease Field Engagement with Integrated Field Alerts

In the competitive landscape of rare disease treatment, timely and effective engagement with healthcare providers (HCPs) is essential. Our latest case study demonstrates how IQVIA’s Integrated Field Alerts can significantly improve field engagement and optimize product adoption.

The Challenge

Marketing a drug for an ultra-rare disease presents unique challenges, especially with the introduction of new competitors. Identifying and engaging relevant HCPs quickly and before treatment decisions are made is crucial for optimizing product adoption.

The Solution

IQVIA designed an integrated field alerts program that leverages deterministic HCP digital behavioral insights from IQVIA’s Audience Identity Manager® XR (AIM XR) technology. This enhanced the existing alerts program by providing more precise and actionable HCP insights to pair with clinical insights.

Download the case study to see the results

The integrated HCP alert program delivered several key benefits:

  • More Efficient Field Engagement: Address HCP informational needs promptly and prioritize HCP calls effectively.
  • More Effective Engagement: Tailor HCP messaging appropriately based on enriched data.
  • Increased HCP Engagement: Significant increase in open rates for rep-triggered emails.

Have questions? Want a demonstration?

We'd love to show you how AI and Machine Learning can help you find the right patients, the right HCPs, and develop patient journey insights with precision and speed.

Just send us a message and we'll connect you to a dedicated expert who you can give you a demonstration, customized to your goals and needs.

Speak to an Expert

YOU MAY BE INTERESTED IN THESE RESOURCES ABOUT FIELD ALERTS

Case Study
Improving Predictive Precision of Oncology Patient Modeling with Enriched Data and Integrated Field Alerts

See how an IQVIA client boosted predictive precision of patients by 8% with enriched data
Case Study
Optimizing Pharmaceutical Sales Force Effectiveness with Dynamic HCP Profiling and Targeting

Identifying the right HCPs and patients produced a 5x greater rate of treatment transition vs previous methods
Fact Sheet
Integrated Field Alerts Solution

Never miss a key HCP engagement opportunity

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