IQVIA ESTABLISHED BRANDS OPTIMIZATION
Unlock established brands value
IQVIA Established Brands Optimization helps to determine the best course of action to revitalize your brand profitability and growth in late commercial phases.
IQVIA Established Brands Optimization helps to determine the best course of action to revitalize your brand profitability and growth in late commercial phases.
Established brands represent the majority of portfolios across pharma’s global affiliates that are often neglected, with revenue and profit growth untapped. In the coming period, pharma should witness a complete transformation as exclusivity rights to 569 medications valued at $278 billion (2022 sales) are set to expire by 2029/2030.
Gain a clear and confident approach for established brand optimization and unlock brand potential.
In today’s volatile and challenging medicines market, with the headwinds for launches continuing, companies can’t leave any opportunity for profit unexplored. The challenge is that optimizing established brands needs locally tailored expertise and resources to get the best out of the portfolio.
Join IQVIA in this Established Brands Optimization webinar, where our experts will guide you through IQVIA’s end-to-end consultative five-step approach to unlock brand potential.
Ensure your stakeholders are getting the information they need, when and where they need it, to see where your product can improve outcomes.
Effectively engage with patients to help improve adherence, drive better disease understanding, and deliver treatment value.
Be proactive about growing your brand using the latest in data, analytics, and domain expertise.
Discover actionable brand insights at the intersection of market research and advanced analytics.
Take advantage of the latest tools, techniques, and deep healthcare expertise to create scalable resources, precision insights, and actionable ideas.