Power your growth by reaching the right physicians and their patients.
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreBringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreAccelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
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LEARN MORE"Aligning legislative requirements, payer expectations regarding pricing and evidence, and meeting patients’ needs is now crucial for successful launches.
Learn moreA recent survey of health systems showed that reducing patient leakage is a priority for 94% of respondents but only 10% of them have high confidence in their ability to adequately address the associated drivers.
One strategy is to leverage technology like NLP, an arm of AI, to surface additional patient context using the unstructured text in patient records. Using sentiment analysis, NLP can also help providers identify and address the factors that cause patients to seek care elsewhere in claims, social media data, and call center transcripts. By harnessing NLP to extract patient level insights across these data sources health systems care management teams can identify which patients struggle with access to care, and ultimately drive improvements to quality and the patient experience.