Webinar
Guiding Engagement Decisions in the Field with AI and Machine Learning
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Despite early resistance to digital transformation, more recently, the pharmaceutical industry has embraced the path toward multi-channel customer engagement.

Customer-facing teams still represent the primary channel investment to engage healthcare professionals, so naturally data insights should focus on informing those teams first. Providing dashboards and reports no longer sufficiently guides execution, however. Aggregating and deciphering insights from cross-channel (online and offline) data requires the pharmaceutical industry to adopt more advanced analytics.

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