Fact Sheet
UK Dynamic Prescription Data (DRx)
Understanding prescription and market dynamics and market trends in the UK.
Jun 26, 2024
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IQVIA Dynamic Prescription Data (DRx) is a longitudinal dispensation dataset derived from data collected from a nationally representative panel of community (retail) pharmacies in the UK. UK DRx is commonly used to measure brand performance, including total market share, dynamic market share and trends over time and to generate insights into market dynamics, market growth and forecasting, and salesforce effectiveness. The dataset also enables the tracking of healthcare market dynamics at a Sub-ICB level, including sources of business and losses for own and competitor products.

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