Event/Webinar
Inside Digital Transformation for Consumer Health
It's time for the industry to catch-up. Join us to ensure your internal operating models are aligned with the consumer-driven, digital healthcare future.
Video
Inside Digital Transformation for Consumer Health
Video Player is loading.
Current Time 0:00
Duration 57:04
Loaded: 0.00%
Stream Type LIVE
Remaining Time 57:04
 
1x
    • Chapters
    • descriptions off, selected
    • subtitles off, selected
    • en (Main), selected
    View all IQVIA events

    Join us as we ready you for the new engagement models to future-proof your consumer health business, then familiarise you with the operating capabilities & technology enablers these new model’s demand. It’s time to go inside the mind of digital transformation leaders.

    IQVIA Technologies Christian Passarge and Mathieu Emanuelli are thrilled to be joined by guest speaker Hartmann Estruch, Business Operations & Digital Director at Zambon. Hartmann will provide insights into Zambon’s key considerations and challenges during their journey to digital transformation success.


    See video timecodes below:

    00:00:00 – Webinar Introduction
    Matt Stewart opens the webinar by introducing our speakers.

    00:01:00 – The Future of Engagement is Digital
    Christian Passarge presents the future we see, the need to have the right business mindset with the right technology, and the several elements to be considered to achieve true customer engagement transformation.

    00:14:50 – Digital Transformation - Success or Failure?
    Christian outlines some of the repeating reasons businesses are both succeeding and failing along their journey to digital/MCM excellence, and some outcomes that are being achieved.

    00:21:28 – Zambon – Making Digital Transformation a Reality
    Hartmann Estruch, Business Operations & Digital Director at Zambon, shares Zambon’s new operating model framework, and the technological foundations and enablers that empowers their people.

    00:31:10 – IQVIA’s OCE in Action
    Hartmann shares a video showing Zambon sales reps using OCE in pharmacies to optimise their time and improve the quality of their work. He then shows the processes involved and some results.

    00: 41:00 – Enabling Digital Transformation – The 4 Key Layers
    Mathieu Emanuelli gives an industry snapshot of current industry challenges, and the four key layers to consider.

    00: 51:06 – 3 Key Actions for Success
    Christian Passarge concludes the session with 3 key actions for a successful digital transformation, before moving into a short Q&A.

    You can download the presentation here.

    IQVIA Consumer Health has the expertise and connected intelligence to support you on your digital transformation journey. If you have a request for a proposal in any area discussed during this webinar, please click the Green “CONTACT US” button floating on this page to make an enquiry. Alternatively, explore our Commercialization and Lifecycle Management capabilities here.

    Related solutions

    Contact Us