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Snowflake Selects IQVIA as Global Leader in Healthcare Measurement & Attribution
Pooja Jain, Director, Product Management, IQVIA
Sep 14, 2023

We are honored to be selected by Snowflake as the global leader in Measurement and Attribution in their Modern Marketing Data Stack report. Our insight recommendations and user adoption framework combine synergistically to accelerate sales force effectiveness and boost productivity. We have demonstrated elevated commercial impact, even by showing significant Rx uplift for a top 10 pharma brand, which can be challenging in today’s landscape. Witnessing the customer value we bring by identifying the right customer, at the right time, via the right channel and message, continues to drive our passion to find new and easier ways to accelerate brand performance and improve the lives of patients worldwide.

Tanveer Nasir, General Manager, Orchestrated Analytics

We're excited to share that Snowflake awarded IQVIA as a Global Healthcare Leader in the Measurement and Attribution category for their annual Modern Marketing Data Stack awards. Learn more about the awards here in Snowflake's official announcement

The Modern Marketing Data Stack report provides a summary of a comprehensive year-long analysis of the data tools, applications, technologies, and processes that organizations are leveraging in their marketing data stacks. The selection methodology of approximately 8,100 Snowflake customers included a weighted scoring algorithm. The algorithm identifies "marketplace leaders" within various data-driven business functions across a variety of industries and technology categories.

The report highlights IQVIA's expertise in helping healthcare and life sciences organizations use large amounts of data compliantly for fast and accurate measurement and reporting. This helps generate actionable insights that support informed decision-making to drive sales and marketing strategies.

Elevate brand performance with precision intelligence and prescriptive business insights

In recent years, life sciences companies have increased their investment in business intelligence (BI) solutions to gain a competitive edge and improve their performance. However, this also poses some key challenges and considerations that need to be addressed to ensure optimal ROI and solutions that are flexible and scalable to meet changing business needs.

Common issues articulated by the market:

  • Analytics that do not answer business questions may fail to improve strategic planning and execution, resulting in low value realization and poor adoption
  • Not having a “single source of truth” to drive reliable, frequently updated insights
  • Inability to prioritize highest value, personalized prescriptive insights, limiting an organization’s ability to make data-driven decisions
  • Unstructured measurement and performance frameworks prevent organizations from being able to pivot in real-time to meet brand performance targets

IQVIA’s Orchestrated Analytics platform is a leading solution in the industry because of its:

  • Comprehensive consulting and change management approach where solutions match business needs, regardless of the market, to ensure a low-risk initial investment
  • Breadth of self-service applications which empowers business stakeholders to tailor insights and derive trusted and actionable intelligence
  • Next Best Action's 200+ algorithms and Orchestrated Analytics' 400+ KPIs to elevate commercial impact with personalized insights for each user
  • Easy and intuitive user interface with embedded smart assistants to effortlessly access personalized intelligence across all business intelligence tools
  • Team of 86,000+ experts and experience in over 100 countries, IQVIA accelerates life sciences companies' commercial impact by providing market-relevant insights

Orchestrated Analytics offers the best of both worlds: global and local market consulting and commercial technology solutions. Seven out of the top ten pharma companies in the world trust IQVIA's Orchestrated Analytics as they grow their brand portfolio.

We are delighted that IQVIA has been recognized as a leader in Snowflake's 2023 MMDS report. This distinction highlights the vital role of information management in transforming data-driven decision-making. We are committed to enabling organizations to seamlessly integrate and analyze vast amounts of healthcare data, unlocking valuable insights that drive innovation and improve patient outcomes.

Katie Laughlin, Global Head, Offerings Human Data Science Cloud

An honor to be mentioned

We are honored to be named a leader in Snowflake’s Modern Marketing Data Stack report in the Measurement and Attribution category. Snowflake has created an outstanding technology platform that allows the delivery of modern, agile, and scalable business intelligence solutions that ultimately improve the lives of patients – we look forward to a continued partnership with Snowflake.

We also would like to congratulate the other Snowflake marketplace winners who have demonstrated their excellence in their respective domains. It is encouraging to see how other solution providers are advancing in their industries.

Learn more about IQVIA 
Orchestrated Analytics.

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