Next Best Action

Modernize Your Customer 
Engagement

Developing a cohesive and impactful customer engagement strategy is more challenging than ever. Utilize an AI-powered recommendation engine to deliver effective, personalized, and timely messages. Achieve truly meaningful outcomes with advanced analytics and hyper-personalized insights tailored to HCP behaviors.

Unmatched & Hyper-Personalized Use Cases

Leverage over 200+ extendible algorithms (rules- and ML-based) for the most effective omnichannel orchestration.

  • Broadest integration of personal and digital behavioral insights
  • Best-in-Class Dynamic Micro-Segmentation
  • Holistic visualizations that identify optimized customer journeys

Ensure insights are relevant to changing market dynamics and business needs.

Identify the right customer, channel, message, and cadence at the right time with deep contextual intelligence

  • Combine Rules- and ML-based approaches
  • Actionable workflow-based recommendations
  • Improve HCP value segmentation based on physician and patient insights

Empower any user to execute brand strategy locally with flexible algorithm tuning and adaptations

Self-service apps to manage end to end algorithm lifecycles for each brand

  • Unique self-service capability for easy local adaptation
  • Increase organizational value by democratizing ML algorithms to business users
  • Bring and scale custom algorithms

Trusted Customer Delivery and Change Management Approach for Faster ROI

Connect insights from algorithms with proven prediction accuracy to drive adoption and meet business objectives

  • Out-of-the-box Next Best Action and Dynamic Micro-Segmentation algorithms
  • Comprehensive (300+) KPI (Key Performance Indicators) Library
  • Leverage IQVIA’s team of local experts

Uniquely configurable for your custom needs

Leverage an open architecture (truly modular and interoperable) SaaS solution that helps customers realize the greatest economies of scale

  • Robust roadmap and investment plan
  • Customer 360 view
  • Works with any ecosystem with advanced data privacy and security policies
  • Scale Next Best Action programs with experiment tracking

Fact sheet

Transform customer engagement with IQVIA Next Best Action

Learn how Next Best Action enhances customer engagement with seamless omnichannel orchestration and role-specific recommendations. Equip your team with accurate, guided intelligence and transparent algorithm management for effective HCP engagement.

Innovation Award

IQVIA AI Wins 2024 Innovation Award

We are honored to share that PM360, a publication dedicated to marketing in the pharmaceutical, biotech, and medical device industries, has recognized IQVIA AI Assistant with a 2024 Innovation Award for Artificial Intelligence.

Blog

The Future of Next Best Action

NBA platforms are changing the game in medical engagement. Learn more about how AI/ML insights coupled with the right data can transform your omnichannel customer experience.
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IQVIA Next Best Action is evolving to meet the complex demands of today’s life sciences
Schedule a demo or speak with one of our experts today.

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