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Launch Excellence, the U.S. Edition: The Rewrite of the Business of Launch – Optimize

"Aligning legislative requirements, payer expectations regarding pricing and evidence, and meeting patients’ needs is now crucial for successful launches.

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Fact Sheet
IQVIA National Sales and Prescription Insights
Foundational data for understanding and evaluating key market drivers and dynamics by product and therapeutic area
Jun 03, 2024

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When it comes to engaging with pharma, teams need timely intelligence to support pre-sale and ongoing engagement conversations. They need to understand the dynamics of the changing pharmaceutical marketplace across all products and therapy classes, and information that will help target and identify new opportunities as well as the insights and knowledge to move these opportunities to the next level.

By combining two of IQVIA's foundational, gold standard offerings, National Sales Perspectives (NSP) and National Prescription Audit (NPA), the IQVIA National Sales and Prescription Insights solution empowers agency, finance and consulting teams to have an informed dialogue with pharma companies that includes elevated knowledge of key products, overall therapy performance, and emerging market trends.

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