Webinar
Unlocking Opportunities in the Healthy Aging Market

Unlocking Opportunities in the Healthy Aging Market

As the global population ages, the gap between total life expectancy and healthy life expectancy presents a significant opportunity for innovation in consumer health. To succeed, businesses must understand evolving market dynamics and consumer needs to develop products and strategies that truly resonate with aging populations.

Don’t miss this 1-hour discussion featuring experts from IQVIA Consumer Health, Danone, and Haleon. Discover how to seize the growth opportunities in this rapidly expanding market.

Key Highlights:

  • Asia-Pacific’s Demographic Time Bomb: A closer look at the region’s aging trends.
  • IQVIA Golden Track Survey Results: Exclusive insights into consumer behavior.
  • Danone & Haleon’s Healthy Aging Strategies: Learn from industry leaders.
  • Unlocking Opportunities: Tapping into aging population needs.
  • Real-World Evidence (RWE): Understanding OTC product usage patterns.
  • The Role of Brands: Empowering healthier, longer lives.

This video is packed with actionable insights to help you lead the way in healthy aging.

See video timecodes below:

00:00:00 – Webinar Introduction.
Matt Stewart opens the webinar by introducing our speakers.

00:01:31 – Setting the scene: Global OTC category performance
Matt Stewart looks at MAT Q1 2024 data and singles out some minor consumer health categories experiencing strong growth. We then ask our audience to rate how the healthy aging trend has impact their product portfolio mix.

00:04:31 – What do we mean by Healthy Ageing?
Aida Gadzhieva-Moore outlines why Healthy Ageing is so important for the Asia Pacific population, and introduces the IQVIA GoldenTrack survey including the study design.

00:10:55 – Key findings from the GoldenTrack survey
Aida Gadzhieva-Moore shared the perceived health levels of the Asia Pacific ageing population, sleep troubles, and consensus on what a healthy life means, and category consumption and sales data.

00:18:27 – Consumption habit initiators
Aida Gadzhieva-Moore explores the role of HCPs, the increasing use of digital technologies, and the way forward.

00:22:48 – A Haleon perspective
Dr. Sheryl Tan discusses how Haleon interprets the healthy ageing survey findings and how they are responding to these latest trends.

00:30:17 – A Danone perspective
Jill Wong discusses the GoldenTrack survey results, Danone’s priorities, and digital health tools be developed.

00:36:27 – Q&A
Our panel answer questions around strategies for supporting the prevention of health issues, women and men’s health, innovations around product devices, and what’s driving purchasing behaviours.

You can download the presentation here.

If you have a request for a proposal in any area discussed during this webinar, please click the “CONTACT US” button floating on this page to make an enquiry.

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