Shape the future of consumer health.
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn moreDeveloping IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
LEARN MOREReimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development OverviewGenerate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEWElevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEWOrchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEWWhen your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
SEE LATEST REPORTSBy making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
LEARN MOREBuilding on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
LEARN MOREThe IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
LEARN MOREThe IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
LEARN MOREIQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
LEARN MOREEmpowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORECareers, culture and everything in between. Find out what’s going on right here, right now.
LEARN MORE"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSUnlocking Opportunities in the Healthy Aging Market
As the global population ages, the gap between total life expectancy and healthy life expectancy presents a significant opportunity for innovation in consumer health. To succeed, businesses must understand evolving market dynamics and consumer needs to develop products and strategies that truly resonate with aging populations.
Don’t miss this 1-hour discussion featuring experts from IQVIA Consumer Health, Danone, and Haleon. Discover how to seize the growth opportunities in this rapidly expanding market.
Key Highlights:
This video is packed with actionable insights to help you lead the way in healthy aging.
See video timecodes below:
00:00:00 – Webinar Introduction.
Matt Stewart opens the webinar by introducing our speakers.
00:01:31 – Setting the scene: Global OTC category performance
Matt Stewart looks at MAT Q1 2024 data and singles out some minor consumer health categories experiencing strong growth. We then ask our audience to rate how the healthy aging trend has impact their product portfolio mix.
00:04:31 – What do we mean by Healthy Ageing?
Aida Gadzhieva-Moore outlines why Healthy Ageing is so important for the Asia Pacific population, and introduces the IQVIA GoldenTrack survey including the study design.
00:10:55 – Key findings from the GoldenTrack survey
Aida Gadzhieva-Moore shared the perceived health levels of the Asia Pacific ageing population, sleep troubles, and consensus on what a healthy life means, and category consumption and sales data.
00:18:27 – Consumption habit initiators
Aida Gadzhieva-Moore explores the role of HCPs, the increasing use of digital technologies, and the way forward.
00:22:48 – A Haleon perspective
Dr. Sheryl Tan discusses how Haleon interprets the healthy ageing survey findings and how they are responding to these latest trends.
00:30:17 – A Danone perspective
Jill Wong discusses the GoldenTrack survey results, Danone’s priorities, and digital health tools be developed.
00:36:27 – Q&A
Our panel answer questions around strategies for supporting the prevention of health issues, women and men’s health, innovations around product devices, and what’s driving purchasing behaviours.
You can download the presentation here.
If you have a request for a proposal in any area discussed during this webinar, please click the “CONTACT US” button floating on this page to make an enquiry.
Shape the future of consumer health.
Illuminate a path to consumer health success
Compelling claims to capture the minds of consumers
Unique launch strategies to make your products shine
Adapt fast, maintain momentum and stay relevant