Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.
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Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.
Research & Development Overview
Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.
REAL WORLD EVIDENCE OVERVIEW
Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.
COMMERCIALIZATION OVERVIEW
Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.
COMPLIANCE OVERVIEW
When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.
TECHNOLOGIES OVERVIEWExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTSAn in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.
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By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.
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Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.
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The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.
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The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.
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IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.
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Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.
LEARN MOREOur mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.
LEARN MORECareers, culture and everything in between. Find out what’s going on right here, right now.
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"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.
SEARCH JOBSWatch The Consumer Health Brand Strategy Evolution
In a world where consumer attitudes toward health and wellness are constantly shifting, staying ahead means continuously evolving your brand’s offerings, messaging, and positioning to fuel growth and stand out.
Watch now this power-packed, 1-hour session where IQVIA Consumer Health uncovers strategies to invest, innovate, and communicate effectively in the face of rapidly changing consumer trends.
Key Discussions You Won’t Want to Miss:
Be part of this insightful session and walk away with actionable strategies to transform your brand and thrive in 2025.
See video timecodes below:
00:00:00 – Webinar Introduction.
Matt Stewart opens the webinar by introducing our speakers.
00:02:00 – What is your biggest brand strategy challenge today?
Matt Stewart sheds light on the industries greatest challenges in this area.
00:03:17 – Setting the scene.
Amit Shukla looks at the growth of the top 10 most valuable brands in the world, the fastest growing brands, the volatile economic environment, and the uncertainty among consumers.
00:07:23 – Consumer Health brands today.
Amit Shukla shares global OTC performance, the fastest growing OTC brands, shines a light on the success of the Bepanthen/thol brand, and the top seven trends for consumer health.
00:14:15 – Innovation to drive brand relevance.
Volker Spitzer discusses how to navigate innovation challenges, and the different innovation approaches.
00:25:57 – Raising your brand right.
We welcome David Grey from Ceuta Group, an IQVIA business, to share his insights. David outlines what a brand and brand strategy actually is, they key questions to ask yourself, and the importance of having a meaningful difference.
00:34:05 – Case Study: Kytta Brand Restage.
David Grey discusses the rebrand of a pain relief product that was trapped by its positioning. He takes us through the process of creating a new brand strategy, bringing this to life, and the commercial results.
00:42:43 – The evolution of HCP engagement.
Carrie Evans looks at future go-to-market models for HCP engagement, the new equilibrium for traditional and digital interactions across countries, HCP preferences, how to orchestrate omnichannel harmony for brand growth, and what the future holds.
00:55:00 – Q&A.
Our panel answer some audience questions.
You can download presentation here.
If you have a request for a proposal in any area discussed during this webinar, please click the “CONTACT US” button floating on this page to make an enquiry.
Shape the future of consumer health.
Illuminate a path to consumer health success
Compelling claims to capture the minds of consumers
Unique launch strategies to make your products shine
Adapt fast, maintain momentum and stay relevant
