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Life Sciences

Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Life Sciences
Healthcare

Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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Healthcare
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U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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U.S. BLOGS

Get the latest insights on our life sciences, healthcare, and medical technology solutions in the United States. Follow our blog today!

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U.S. INSIGHTS LIBRARY

"Browse our library of insights and thought leadership.

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ON-DEMAND WEBINARS

Visit our library of on-demand webinars.

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UPCOMING EVENTS & WEBINARS

View our upcoming events and webinars.

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Launch Excellence, the U.S. Edition: The Rewrite of the Business of Launch – Optimize

"Aligning legislative requirements, payer expectations regarding pricing and evidence, and meeting patients’ needs is now crucial for successful launches.

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THE FUTURE OF LAUNCH

The Future of U.S. Launch: Rewriting the Playbook

From U.S. Progress Point: At IQVIA, we’ve refined our take on the modern launch, and carefully considered what needs to change to achieve commercial success in a pressurized environment.

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Latest On Launch

Launch Excellence, U.S. Edition: The Rewrite of the Business Launch

Today, a successful launch is no longer defined by just dollars — it’s defined by the number of patients reached, acquired, and retained. To reflect this new reality, we’ve refined our take on the modern launch, and carefully considered what needs to change to achieve commercial success in a pressurized environment.

In this paper, IQVIA experts discuss the clear need for a rewrite of the modern launch playbook.

LAUNCH INTO THE FUTURE
WEBINAR
Launch Excellence, U.S. Edition
The launch environment is more pressurized than ever before. The convergence of legislative requirements, payer expectations of price and evidence, and meeting patients’ needs means an aligned launch strategy is mission critical. This is the first of a three-part series and will focus on the first phase of launch – acquiring patients.
WATCH ON-DEMAND
IQVIA MONTHLY LAUNCH TRACKER
A real-time conversation on launch
What products are leading the launch pack? Is the therapy area mix changing? What key markets are bucking trends and creating a new normal? Tap into the IQVIA Monthly Launch Tracker for this and more. Data updated through May 2024.
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U.S. Launch Landscape

In this and future issues, we will rigorously investigate the past and present in an effort to understand the future.

  • What is the definition of launch success?
  • Is there an optimal way to engage and educate providers on new products?
  • What is the impact of patient behavior, access, and affordability?
  • How much can a launch-naïve company rely on historical norms versus brave new pathways?
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U.S. Progress Point Subscribers' Circle: First-looks, exclusive content, and more.
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