Engagement innovation
Engagement innovation
From U.S. Progress Point: Turning disruptors into advantages
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Americas
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Asia & Oceania
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A-I
J-Z
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Regions
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Americas
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Asia & Oceania
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Europe
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Middle East & Africa
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Americas
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Asia & Oceania
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Europe
Europe
- Adriatic
- Belgium
- Bulgaria
- Czech Republic
- Deutschland
- España
- France
- Greece
- Hungary
- Ireland
- Israel
- Italia
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more -
Middle East & Africa
EMEA Thought Leadership
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
SOLUTIONS
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Life Sciences
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Healthcare
Life Sciences
Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.
Learn MoreLife Sciences
Healthcare
Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.
Learn MoreHealthcare
U.S. PROGRESS POINT
A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREBLOGS, WHITE PAPERS & CASE STUDIES
Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
PODCASTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTS
Webinar
HCP Consent at Scale
As marketers plan ahead and look to future-proof their strategies, adoption of a scalable HCP consent framework will be the foundation for 1:1 digital engagement.
Blog
Identifying Healthcare's Hidden Peer-to-Peer Learning Communities
New AI-based research model maps healthcare professional (HCP) relationships across HCP networks
Webinar
Understanding the Importance of End-to-End Data in Your Physician Marketing
How can 1:1 physician identity data impact your email, programmatic, social and other key awareness and outreach tactics?
How an effective data strategy can transform business decisions and improve outcomes
When companies have an effective approach for their data and the technology to support it, they can continuously optimize their marketing strategy, thereby identifying and responding to trends sooner. That will lead to improved patient outcomes while also leading to less waste, better ROI, and improved profitability.
ON-DEMAND WEBINAR
How Does Next Best Effectively Support Omnichannel for Medical Affairs and Thought Leader Engagement?
As life science organizations move towards an omnichannel engagement model, Medical Affairs has lagged behind their commercial counterparts. In this on-demand webinar, hear a panel of industry experts discuss how Next Best can support engagement and shift thought leaders' mindsets, and how to better support Medical Affairs team members faster, with more informed planning.
Future Proofing Your Digital Engagements
It’s time to get serious about data privacy and consent-based marketing. With the data privacy movement continuing to gain momentum in the U.S., and the deprecation of third-party cookies, ensuring a first-party, permission-based relationship with your targets – no matter which channel they engage with you – is crucial for successful digital engagement.
U.S. Progress Point Subscribers' Circle: First-looks, exclusive content, and more.
INSIGHTS LIBRARY
Looking For More?
We hope you’re enjoying U.S. Progress Point, a curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the U.S. healthcare market.
For additional Thought Leadership content from experts throughout IQVIA, including webinars, blogs, white papers, and case studies, please visit our Library of Insights.