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Life Sciences

Bringing together unparalleled healthcare data, advanced analytics, innovative technologies, and healthcare expertise to create intelligent connections that speed the development and commercialization of innovative medicines to improve patient lives.

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Life Sciences
Healthcare

Accelerate digital innovation to enable smarter decisions that reduce cost, modernize patient and consumer engagement, and improve health outcomes.

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Healthcare
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Insights/
U.S. PROGRESS POINT

A curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.

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BLOGS, WHITE PAPERS & CASE STUDIES

Explore our library of insights, thought leadership, and the latest topics & trends in healthcare.

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PODCASTS

"Discover the future through our enlightening podcasts available in the United States.

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FACT SHEET

"IQVIA AI Medical Record Review

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BLOG

"Decoding DSCSA: Ensuring Compliance in the Pharmaceutical Supply Chain

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ON-DEMAND WEBINARS

Visit our library of on-demand webinars.

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UPCOMING EVENTS & WEBINARS

View our upcoming events and webinars.

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"26th Controlled Substances and State Regulatory Conference

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Sales Force Effectiveness

Sales Force Effectiveness

Optimize internal structure to maximize commercial opportunities. Our solutions provide precision targeting strategies to guide decision making and help senior leadership prioritize the right targets with the appropriate resources.

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Locations United States Our U.S. Solutions Life Sciences Commercial Solutions Field Force Operations Sales Force Effectiveness

Optimize internal structures to maximize commercial opportunities.

Although the current field structure constrains personal promotion it shouldn’t constrain your ability to maximize your commercial impact. IQVIA Sales Force Effectiveness (SFE) solutions provide precision targeting strategies to guide decision making and help senior leadership prioritize the right targets with the appropriate resources.

Leveraging the framework we developed, powered by the IQVIA CORE, we can help you:

  • Develop a customized field-based target segmentation methodology to prioritize physicians, institutions, and accounts for personal promotion
  • Optimize field-based size and structure, including territory alignment design
  • Execute a staged roll-out within an agreed upon timeline

IQVIA can offer:

  • Unparalleled ability to cluster HCPs into homogenous segments to maximize field resources that optimize brand performance
  • Significant value to clients when defining a fit-for-purpose field-based organizational structure
  • Deep subject matter expertise in a wide range of therapeutic areas

Using integrated analytics we design innovative sales force effectiveness models that account various stakeholder influences on prescribing.

Contact us to learn more about Commercial Model Design and Execution.

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Incentive Compensation

Learn more about our other Field Force Operations solution to optimize the performance of your sales engine.
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Related U.S. Solutions

Support Services

Maximize productivity with a flexible support model focused on superior user experience

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GLOBAL SOLUTIONS

Contract Sales

Deploy the right resources where and when needed, and help sales teams effectively engage with busy healthcare professionals.
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