Thought Leader Network

Identify and Engage

Thought leaders are vital to an effective product market strategy, but identifying and engaging those experts can be a difficult process that yields inadequate results. Today's healthcare providers need to look beyond traditional key opinion leaders and turn to network science to support effective thought leader targeting for the most successful launch and commercialization outcomes.

Activating Thought Leader Networks With IQVIA Peer Learning Insights

Thought leaders exist at national, regional, and local levels, playing different roles in advancing product adoption through their network of healthcare provider (HCP) relationships. HCPs rely on trusted thought leaders for new learning and to support their decisions to try new therapies. Understanding which thought leaders are creating awareness and adoption within their HCP networks will help you target the most effective messaging and engagements toward the most impactful HCPs at the right time. IQVIA Peer Learning Insights combines primary research with artificial intelligence / predictive analytics providing the industry with critical network data that has until now been impossible to see.

LEARN MORE

Identification and Targeting is key to adoption

Building a comprehensive understanding of disease-specific leadership requires a combination of methodologies. Your product’s point in the lifecycle helps us customize the selection of identification methodologies. Network science allows for effective leader targeting at ALL levels in the market, accelerating network adoption of new science and products. Adoption can be accelerated through an understanding of the network relationships between thought leaders and their HCP peers.

LEARN MORE

Why thought leaders are important

HCPs rely on their trusted thought leaders now more than ever as a critical educational source for medical information. Your success hinges on

  • Comprehensively identifying the thought leaders at all levels in your market
  • Aligning the right thought leaders with each of your engagement opportunities across your product's lifecycle
  • Understanding thought leaders' roles and sentiments about your therapy and the underlying science on which it is based
  • Proactively developing strategies to customize thought leader engagement and participation in support of your medical affairs and commercial objectives

medical professionals meeting in hospital

IQVIA Thought Leader Capabilities

IQVIA’s approach to Thought Leadership Network (TLN) identification results in precise targeting utilizing proprietary scoring, tiering, and segmentation to match the “right” thought leaders to their naturally occurring networks, and deliver the optimal engagement opportunities to achieve your desired outcomes.

How IQVIA’s approach differs

Our approach provides insight into thought leadership, as well as the HCP networks that these leaders impact and shape behaviorally. The results are provided in an integrated online database that can be extended to provide a platform for proactive Thought Leader engagement planning. Comprehensive identification uses a wide range of methodologies to identify, profile, and segment leaders that are aligned to the brand strategy and medical message platforms.

  • Advanced analytic AI/ML capabilities to understand causal influence at the local, regional, and national level for both individual thought leaders and practicing HCPs
  • An engagement planning cloud-based software tool to help companies develop strategically aligned Thought Leadership engagements across the organization
  • Seamless integration with all IQVIA data and technology assets to focus on quality and compliance
IQVIA data and technology assets
Contact Us