Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
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Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Developing IQVIA’s positions on key trends in the pharma and life sciences industries, with a focus on EMEA.
Learn more
Harness unparalleled healthcare data, advanced analytics, and cutting-edge technologies with our expertise to accelerate the development and commercialization of innovative medicines, enhancing patient lives.
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Boost your innovation with IQVIA's expert team. Our comprehensive solutions integrate top-tier insights, technology, and expertise to maximize your asset's success in a competitive landscape.
Discover InnovationsNavigating MedTech's unique landscape: U.S. decision-making now rests with GPOs, IDNs, and payers, who demand solid value proof through rigorous outcomes analyses and pricing scrutiny.
Explore MedTech
Invest in healthcare with confidence. Stay ahead of pharma and medical device trends using real-time, high-quality data. Access market insights, historical sales, prescription trends, and emerging product information for informed, risk-reduced decisions.
Access InsightsUnlock deeper health insights with unmatched data and innovative technology to enhance decision-making for your essential government programs.
Unlock Innovations
Accelerate digital innovation with our data-driven expertise in data science and healthcare, optimizing business processes for smarter decisions.
Navigate Health PlansLeverage digital innovation to cut costs, boost efficiency, and elevate patient engagement, all while enhancing quality and health outcomes.
Streamline Decisions
Enhance your ability to evaluate and forecast population risk swiftly and accurately by integrating unmatched data, expertise, and technology.
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Transform into a data-driven organization that enhances your specialty and showcases value to your members through digital transformation.
Explore NowA curation of IQVIA's best thinking on topics and trends driving change, disruption, and progress in the United States healthcare market.
LEARN MOREExplore our library of insights, thought leadership, and the latest topics & trends in healthcare.
DISCOVER INSIGHTS
"Discover the future through our enlightening podcasts available in the United States.
EXPLORE PODCASTSThought leaders are vital to an effective product market strategy, but identifying and engaging those experts can be a difficult process that yields inadequate results. Today's healthcare providers need to look beyond traditional key opinion leaders and turn to network science to support effective thought leader targeting for the most successful launch and commercialization outcomes.
Thought leaders exist at national, regional, and local levels, playing different roles in advancing product adoption through their network of healthcare provider (HCP) relationships. HCPs rely on trusted thought leaders for new learning and to support their decisions to try new therapies. Understanding which thought leaders are creating awareness and adoption within their HCP networks will help you target the most effective messaging and engagements toward the most impactful HCPs at the right time. IQVIA Peer Learning Insights combines primary research with artificial intelligence / predictive analytics providing the industry with critical network data that has until now been impossible to see.
Building a comprehensive understanding of disease-specific leadership requires a combination of methodologies. Your product’s point in the lifecycle helps us customize the selection of identification methodologies. Network science allows for effective leader targeting at ALL levels in the market, accelerating network adoption of new science and products. Adoption can be accelerated through an understanding of the network relationships between thought leaders and their HCP peers.
HCPs rely on their trusted thought leaders now more than ever as a critical educational source for medical information. Your success hinges on
IQVIA’s approach to Thought Leadership Network (TLN) identification results in precise targeting utilizing proprietary scoring, tiering, and segmentation to match the “right” thought leaders to their naturally occurring networks, and deliver the optimal engagement opportunities to achieve your desired outcomes.
Our approach provides insight into thought leadership, as well as the HCP networks that these leaders impact and shape behaviorally. The results are provided in an integrated online database that can be extended to provide a platform for proactive Thought Leader engagement planning. Comprehensive identification uses a wide range of methodologies to identify, profile, and segment leaders that are aligned to the brand strategy and medical message platforms.
